IDM Mailing Archive

I'm not sure what makes the informality of club-centered whitelabel promo exchange any more desirable than a mailed record (except that maybe it puts the labelmeister in friend/fan positioning, increasing the chances of playage ;-), but the original poster in this thread was lamenting the (previously problematized) fact that independent/college radio DJs, who tend to be the only media outlet for this music, can't get the promo material they want which is rather available to club DJs, and is not likely to be requested by major market radio stations (Ken Ishii on Live 105, yea right!). If it is in fact a predilection toward certain forms of advertising over others, then let it be known. I don't think that servicing (what a wacky oral-sex metaphor) radio DJs who request this stuff imply that the labels will have to pester any other stations for exposure or build a roster any longer than they make for the club DJs that they build promotional relationships with. eric

where did anyone get the idea that club djs are going to give any more exposure to a record/label than radio djs even if they do play your stuff. Unless you are actually standing in front of the booth, which all djs love, how does anyone know what is being played? Some djs do make charts, but these are generally only seen by other djs who already know about the record. IMO the whole white label/promo thing just becomes another layer of one-upsmanship in the already over-ego'd world of club djs. I always find the promos for sale in the shops anyway so why not just forget the whole thing? I'm with those who say just release the stuff to the public en masse and cut the ltd edition hard to find games. -- Mark Bowen mb@gettins.bche.uic.edu