I'm not sure what makes the informality of club-centered whitelabel promo
exchange any more desirable than a mailed record (except that maybe it puts
the labelmeister in friend/fan positioning, increasing the chances of
playage ;-), but the original poster in this thread was lamenting the
(previously problematized) fact that independent/college radio DJs, who tend
to be the only media outlet for this music, can't get the promo material
they want which is rather available to club DJs, and is not likely to be
requested by major market radio stations (Ken Ishii on Live 105, yea
right!). If it is in fact a predilection toward certain forms of advertising
over others, then let it be known. I don't think that servicing (what a
wacky oral-sex metaphor) radio DJs who request this stuff imply that the
labels will have to pester any other stations for exposure or build a roster
any longer than they make for the club DJs that they build promotional
relationships with.
eric