do you also think casino vs. japan sucks? cvj is also a "hummer artist"
personally, i don't hold it against "marginal" artists when they make some money off their music. most idm artists still need a dayjob, as far as i know, so good for them if they can use their art to support their life.
also, i think it's important that they didn't create their art to shill for some corporation. some marketer just new it sounded cool -- and even then, it's often the labels decision to license the tracks, not the artists.
but, i can still remember how weird it made me feel to hear kruder & dorfmeister tracks in pantene commercials 5 or 6 years ago -- i felt like "hey, that's MY music!" a totally indefensible reaction, but whatever. i think people who are into underground music a very sort of possesive about it and that's why they really don't like it when it shows up in a mainstream venue like a commercial -- it's like their "cool points" got knocked down a bit or something.
dave
folk devil <folkdevil_23@hotmail.com> wrote:
I guess all this depends on whether the artist is prepared to deal with
their association with what they are helping to advertise. e.g. I now think
fc kahuna suck, because I personally see hummers as something very negative
to our environment. I also think it depends on whether you accept
consumerism as a way of 'life'. Why don't some of these artists, take the
money then go help organisations like adbusters, greenpeace or something?
Not all of us believe in the commodification of everything and just accept
it as 'the way of things'. Happy yuletide people ;]
quoted 75 lines From: ersatz_noddy
>From: ersatz_noddy
>To: seeklektek ,
>Subject: Re: [idm] music on commercials
>Date: Fri, 05 Dec 2003 08:26:12 -0800
>
>this is silliness, no? to reject commercial applications of any art form is
>to make the grave assumption that media has no right to aesthetic concerns.
>the music industry, even those parts that cater to the most esoteric
>borders, run on revenue generated from commercial means, marketing, and
>demand. i don't mean to suggest that britney spears can be compared to
>autechre but their fundamental differences do not lie in a
>commercial/non-commercial dichotomy. yes, more creative license is given to
>artists on a label like skam than on any of the "Big Four" but in its most
>abstract sense, it is the same. you can't blur the line between commerce
>and
>art because commerce is art and art is commerce.
>
>m*
>
>p.s. what is most sad is that many of the largest marketing campaigns in
>the
>past decade have taken more chances in their inclusion of music than what
>the general population normally has access to on virtually every major
>radio
>station and their standard rotation. i would be delighted if i could walk
>into a safeway and hear nobukazu takemura pumped through the loudspeaker as
>i trot down the produce aisle. mmmm...yeah...
>
>
>
>
> > From: "seeklektek"
> > Organization: self-organized
> > Date: Fri, 5 Dec 2003 07:39:19 -0800
> > To:
> > Subject: Re: [idm] music on commercials
> >
> > From: "chthonic streams"
> >
> >
> >
> >>>> I found this site which looks to me ( conspiracy mode on) like a
>pervasive
> >>>> attempt to blur the lines between commerce and art. It seems we're
>headed
> >>>> towards a newer more powerful marketing dynamic. Music sales driven
>by TV
> >>>> ads is certainly not a new phenomena. Its just this site seems
> >>>> so....deliberate?
> >
> >> more deliberate than the vangelis album that was reissued with the
>sticker
> >> "includes WINE COMMERCIAL" ?
> >> d.
> >
> >
> >
> > "Whine Commercial"
> >
> > Sleazy, anyone?:
> > http://www.brainwashed.com/coil/music/hellraiser/
> >
> >
> > seek
> >
> >
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