quoted 6 lines p.s. what is most sad is that many of the largest marketing campaigns in the> p.s. what is most sad is that many of the largest marketing campaigns in the
> past decade have taken more chances in their inclusion of music than what
> the general population normally has access to on virtually every major radio
> station and their standard rotation. i would be delighted if i could walk
> into a safeway and hear nobukazu takemura pumped through the loudspeaker as
> i trot down the produce aisle. mmmm...yeah...
Amen. Advertisers have helped underground music break through to the
mainstream, which has increased the influence and diversity of musical forms
build. A chance which is not given by the music industry, because the
motives of radio etc. are tied up in popularity, whereas a large amount of
cool advertising is dependant on being different and unique. Hence things
like Pole being used on a Levi's advert.
Advertising as an industry is evil, but the so is music as an industry. If
we were all free from the bonds of work and material objects and able to
learn, create and share then we wouldn't need these industries... but that's
whole other argument - not all humans are motivated to learn, create and
share.
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