IDM Mailing Archive

quoted 2 lines If the product was *any* good, they wouldn't need

>If the product was *any* good, they wouldn't need >an advert to sell it to you in the first place.

Now that's a bit naive... I sat out the advertising posts before because I was an admittedly biased advert-making sucker of the corporate cock myself at the time, thank you very much. I loved the Pirelli spots, and oh how I wished I'd been on that account and been the man to contact RDJ -- "Ay, I got a hunnerd thou for that Joy-sex 69 thingy." And I have to admit I thought the Chemicals underneath the Microsoft ads was effective and well-done as hell. Of course we all know the Net blazes not so nearly as fast as their soundtrack's pace would have us believe it did, but that's beside the point: it's advertising -- Hype 'N' Sell, use current trends to get people to buy in. But now I'm free of the corporate chains and can freely speak. I agree with Bill Hicks that if everyone in advertising were to kill themselves (as they should, or would if they'd only take the time to see what shit it is that they're dimwittedly devoting they're lives to), the world would be a much better place. But then all those asshole account execs have to find jobs in other professions and we know all the good manufacturing union-pay-scale wages have off and gone to Central America, and what the hell, we like our cushy offices with a view so what the fuck, we're not hurting anyone are we? But seriously, what everyone sees of advertising on their tele is only one subgenre of advertising, that being consumer -- or "pop" (the "underground" being trade or business-to-business advertising). And face it folks, if Rolling Stone keeps publishing reviews of the Orb and Aphex and Ninja Tune and Mo Wax, and MTV renews AMP, you're gonna have to admit the music has gone from "underground" to "popular," and mass market products are going to associate themselves with popular music because association SELLS! It brings in a wider audience through relation. I'd rather Orbital contribute music to an art film than some stupid Val Kilmer mega-movie. Are we going to forgive them for taking the big bucks? Did they compromise their integrity by doing so? I'd hold the Chems in far higher disregard for plugging Microsoft than Aphex for a brand of tires, a product in a market which has plenty of competition. What I'm looking forward to is the day Dr. Patterson visits Mr. Bill for an overnight stay in the White House! Peter Szymczak | szymczak@teleport.com | http://www.teleport.com/~szymczak