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From:
Frank Deutschmann
To:
Intelligent Dance Music
Date:
Tue, 18 Mar 1997 16:12:12 -0500
Subject:
Re: (idm) Spice is the Price
Msg-Id:
<970318161212.ZM239@dev41.bfm.com>
Mbox:
idm.9703.gz
On Mar 18, 12:57pm, Peter Szymczak wrote:
quoted 5 lines And face it folks, if> And face it folks, if > Rolling Stone keeps publishing reviews of the Orb and Aphex and Ninja Tune > and Mo Wax, and MTV renews AMP, you're gonna have to admit the music has > gone from "underground" to "popular," and mass market products are going to > associate themselves with popular music because association SELLS!
Hey, this already happened: the music went mainstream a few weeks ago, when AMP opened with adverts from Wriggley's, Pepsi, Head & Shoulders, a new movie, etc, etc. One week, adverts for "best love songs you never remembered from the '70s -- not sold in stores", the next week, GenerationNext. Pop goes IDM! -frank