quoted 10 lines this is silliness, no? to reject commercial applications of any art form is
>this is silliness, no? to reject commercial applications of any art form is
>to make the grave assumption that media has no right to aesthetic concerns.
>the music industry, even those parts that cater to the most esoteric
>borders, run on revenue generated from commercial means, marketing, and
>demand. i don't mean to suggest that britney spears can be compared to
>autechre but their fundamental differences do not lie in a
>commercial/non-commercial dichotomy. yes, more creative license is given to
>artists on a label like skam than on any of the "Big Four" but in its most
>abstract sense, it is the same. you can't blur the line between commerce and
>art because commerce is art and art is commerce.
bravo. well said.
i can't say whether or not i would reject such an offer, i think it
would depend on the commercial and the product. i mean, chris
cunningham has done some cool spots, and i probably wouldn't turn
down being the soundtrack to a commercial he directed. unless it was
nike or something horrid like that.
quoted 3 lines p.s. what is most sad is that many of the largest marketing campaigns in the
>p.s. what is most sad is that many of the largest marketing campaigns in the
>past decade have taken more chances in their inclusion of music than what
>the general population normally has access to on virtually every major radio
station and their standard rotation.
i hadn't thought of that. i think it may be true because marketing
companies often employ young, hip, "cool finders". their job is to
seek out the odd trends bubbling in the underground that might win
over the cynical people who normally reject adverts, or shake things
up for the mainstream people who've learned to tune out most
commercials because they're exposed to so many of them.
d.
np: aphex twin 'drukqs'
(no, i'm not going to type which song it is, all the titles are bs anyway)
--
http://www.chthonicstreams.com
http://www.dreamintodust.com
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