this is silliness, no? to reject commercial applications of any art form is
to make the grave assumption that media has no right to aesthetic concerns.
the music industry, even those parts that cater to the most esoteric
borders, run on revenue generated from commercial means, marketing, and
demand. i don't mean to suggest that britney spears can be compared to
autechre but their fundamental differences do not lie in a
commercial/non-commercial dichotomy. yes, more creative license is given to
artists on a label like skam than on any of the "Big Four" but in its most
abstract sense, it is the same. you can't blur the line between commerce and
art because commerce is art and art is commerce.
m*
p.s. what is most sad is that many of the largest marketing campaigns in the
past decade have taken more chances in their inclusion of music than what
the general population normally has access to on virtually every major radio
station and their standard rotation. i would be delighted if i could walk
into a safeway and hear nobukazu takemura pumped through the loudspeaker as
i trot down the produce aisle. mmmm...yeah...
quoted 34 lines From: "seeklektek" <eclectics@comcast.net>
> From: "seeklektek" <eclectics@comcast.net>
> Organization: self-organized
> Date: Fri, 5 Dec 2003 07:39:19 -0800
> To: <idm@hyperreal.org>
> Subject: Re: [idm] music on commercials
>
> From: "chthonic streams"
>
>
>
>>>> I found this site which looks to me ( conspiracy mode on) like a pervasive
>>>> attempt to blur the lines between commerce and art. It seems we're headed
>>>> towards a newer more powerful marketing dynamic. Music sales driven by TV
>>>> ads is certainly not a new phenomena. Its just this site seems
>>>> so....deliberate?
>
>> more deliberate than the vangelis album that was reissued with the sticker
>> "includes WINE COMMERCIAL" ?
>> d.
>
>
>
> "Whine Commercial"
>
> Sleazy, anyone?:
> http://www.brainwashed.com/coil/music/hellraiser/
>
>
> seek
>
>
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