--- Lander <gamera_@yahoo.com> wrote:
quoted 8 lines my point. Cars and
> my point. Cars and
> shoes are not necessarily ideas or forces of
> politics, and it can safely
> be said, I think, that one does not agree or
> disagree with shoes on a
> fundamentally philosophical level if one has already
> chosen to be a
> popular mainstream musician.
One may not disagree with shoes, but one can have
problems with a brand, as a brand represents a
company, and companies generally do more than purely
produce shoes. Especially in this age of corporate
conglomerates who own tons of different
companies/brands/etc., like AOL Time Warner.
If Nike shoes don't represent something more than just
a shoe, then why do so many people buy Nike over some
other brand, like Converse (!) ? It might have to do
with the quality of the shoe, but that can't be the
only thing.
For goodness' sake, you can easliy find marketing
books on Amazon that are all about selling dreams to
people. Products often reprsent not only themselves,
but a lifestyle and belief system that a potential
customer might want to identify with. Hence, target
audiences for ad campaigns. Hence why car companies
play 'hip' techno music in the background of their
commercials.
PS - gamera kicks ass, but only when it's being done
by MST3K :P
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