IDM Mailing Archive

2000-10-04 21:57Gause, Brianhehe...no one sees it. The revolution has already started. The fact that a group with such

From:: Gause, Brian <bgause@SECTORBASE.COM>
To:: <idm@hyperreal.org>
Date:: Wed, 4 Oct 2000 14:57:15 -0700
Subject:: [idm] Kid A - The Revolution

hehe...no one sees it. The revolution has already started. The fact that a group with such wide popular appeal as Radiohead can take autechre and aphex twin disks into the studio as inspiration IS IMPORTANT. THAT is the important piece here, not whether or not your mother likes autechre. Hell, my parents still look out for that new neil diamond album when they hit the record store. They are not my target influence and they should not be measured as the target audience. How many commercials on TV everyday sing IDM into the homes of the world? MTV gave IDM a late-night show (which, admittedly, is where I wanted it anyway). Movies are overrun with soundtracks of this stuff. Magazines are dedicated, or have significant portions of their content dedicated, to IDM. The internet (arguably the most important media of our generation) is flooded with IDM and electronic music. But, of course, IDM has changed. No longer do we worship at the idols we once adored. We've moved on. Warp isn't the underground source of genius it once was; neither is Skam. There's always going to be a difference between what many of us are listening to and what finds radio airplay. Always. Bogdan is never going to go to No 1 in the UK or (god forbid) the US because...well, if you need an answer, anything I say won't help. The revolution has already started. The fact that you can complain that Radiohead's new album isn't IDM-ENOUGH, and we all understand what you're talking about, should be proof enough. As for the foundation of this discussion...if you measure validity by how much your parents or some people you once met like an album, you're missing the boat. It's just cool that autechre or RDJ can influence more mainstream bands. What more do you want? A grammy? Maybe someday Autechre'll win a grammy? Do you think they care? Why do you? ---brian ------------------------ Brian W. Gause Senior Technical Writer SECTORBASE.com 568 Howard Street First Floor San Francisco, CA 94105 Direct: (415) 365-8203 Fax: (415) 365-8263 -----Original Message----- From: Nathan Lueckenhoff [mailto:Nathan.Lueckenhoff@colorado.edu] Sent: Wednesday, October 04, 2000 2:41 PM To: idm@hyperreal.org Subject: Re: [idm] RE: Kid A vs Us Kid A will be looked at as 'the weird one' by mainstream audiences. People are still complaining that they haven't done much that sounds like The Bends in a while. It is not going to start a revolution in mainstream tastes. Trust me. -Nathan

quoted 3 lines so be happy that the frat boys will soon be jamming autechre from the

> > so be happy that the frat boys will soon be jamming autechre from the > speakers of their SUVs, because that is the true sound of innovation.

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2000-10-05 00:26Jeff Birgbauer> How many commercials on TV everyday sing IDM into the homes of the world? > MTV gave IDM

From:: Jeff Birgbauer <jeff@theprimalscream.com>
To:: IDM Mailing list <idm@hyperreal.org>
Date:: Wed, 04 Oct 2000 20:26:04 -0400
Subject:: Re: [idm] Kid A - The Revolution
Reply to:: [idm] Kid A - The Revolution

quoted 3 lines How many commercials on TV everyday sing IDM into the homes of the world?

> How many commercials on TV everyday sing IDM into the homes of the world? > MTV gave IDM a late-night show (which, admittedly, is where I wanted it > anyway).

are you talking about AMP? i thought it was more techno oriented. AMP was good maybe for the first few shows but went downhill quick. the last few programs i saw of AMP were complete retched garbage. AMP really means Astralwerks Music Promotion!

quoted 2 lines Movies are overrun with soundtracks of this stuff. Magazines are

> Movies are overrun with soundtracks of this stuff. Magazines are > dedicated, or have significant portions of their content dedicated, to IDM.

they have?

quoted 2 lines The internet (arguably the most important media of our generation) is

> The internet (arguably the most important media of our generation) is > flooded with IDM and electronic music.

but only for those who seek it Jeff --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

2000-10-04 22:37Nathan Lueckenhoff> hehe...no one sees it. The revolution has already started. > > The fact that a group wit

From:: Nathan Lueckenhoff <Nathan.Lueckenhoff@colorado.edu>
To:: <idm@hyperreal.org>
Date:: Wed, 4 Oct 2000 16:37:14 -0600
Subject:: Re: [idm] Kid A - The Revolution

quoted 6 lines hehe...no one sees it. The revolution has already started.

> hehe...no one sees it. The revolution has already started. > > The fact that a group with such wide popular appeal as Radiohead can take > autechre and aphex twin disks into the studio as inspiration IS IMPORTANT. > THAT is the important piece here, not whether or not your mother likes > autechre.

OK Computer received massive critical acclaim. They made a few videos which were played on MTV because of the music press. You cannot deny that hype contributed to sales quite a bit. They managed to go platinum. Their next album (Kid A) will sell quite a bit no matter what it is. Of course the label is going to release it, because they want to make money. They refuse to release it, Radiohead go find another label who makes said money. Radiohead have artistic freedom because of sales. Kid A will sell quite a bit because of the expectation. Will it sell as much as OK Computer? Probably not, but who knows. If they followed Kid A with an even more experimental album, would it sell as much? Probably not, but again who knows. Without MTV exposure I guarantee they will do less in the US.

quoted 3 lines Hell, my parents still look out for that new neil diamond album when they

> Hell, my parents still look out for that new neil diamond album when they > hit the record store. They are not my target influence and they should not > be measured as the target audience.

Don't believe anyone mentioned 'parents'. So what exactly should the target audience be? Older people should be discounted because?

quoted 4 lines How many commercials on TV everyday sing IDM into the homes of the world?

> How many commercials on TV everyday sing IDM into the homes of the world? > MTV gave IDM a late-night show (which, admittedly, is where I wanted it > anyway). Movies are overrun with soundtracks of this stuff. Magazines are > dedicated, or have significant portions of their content dedicated, to

IDM.

quoted 2 lines The internet (arguably the most important media of our generation) is

> The internet (arguably the most important media of our generation) is > flooded with IDM and electronic music.

Commercials use it as uncredited backing music...big deal. MTV has withdrawn the show and sent it to MTV2 for an even smaller audience to enjoy. The internet is flooded with information about anything you could possibly imagine. Yes it's an absolutely fantastic thing, but I'm sure I could find a few websites about Llama Racing as well.

quoted 3 lines The revolution has already started. The fact that you can complain that

> The revolution has already started. The fact that you can complain that > Radiohead's new album isn't IDM-ENOUGH, and we all understand what you're > talking about, should be proof enough.

I don't recall anyone complaining it wasn't 'IDM-ENOUGH'. No clue what that even means really.

quoted 2 lines As for the foundation of this discussion...if you measure validity by how

> As for the foundation of this discussion...if you measure validity by how > much your parents or some people you once met like an album, you're

missing

quoted 1 line the boat. It's just cool that autechre or RDJ can influence more

> the boat. It's just cool that autechre or RDJ can influence more

mainstream

quoted 2 lines bands. What more do you want? A grammy? Maybe someday Autechre'll win a

> bands. What more do you want? A grammy? Maybe someday Autechre'll win a > grammy? Do you think they care? Why do you?

Not sure where you jumped to these conclusions. One band's lead singer listened to some Warp stuff, liked it, and ended up influencing two tracks on their new album. I don't see this as leading to 'frat boys blasting out Autechre from their SUVs'. If it doesn't matter if they win a grammy (mainstream) then why does it matter that they influenced a mainstream band? -Nathan --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

[idm] Kid A - The Revolution