hehe...no one sees it. The revolution has already started.
The fact that a group with such wide popular appeal as Radiohead can take
autechre and aphex twin disks into the studio as inspiration IS IMPORTANT.
THAT is the important piece here, not whether or not your mother likes
autechre.
Hell, my parents still look out for that new neil diamond album when they
hit the record store. They are not my target influence and they should not
be measured as the target audience.
How many commercials on TV everyday sing IDM into the homes of the world?
MTV gave IDM a late-night show (which, admittedly, is where I wanted it
anyway). Movies are overrun with soundtracks of this stuff. Magazines are
dedicated, or have significant portions of their content dedicated, to IDM.
The internet (arguably the most important media of our generation) is
flooded with IDM and electronic music.
But, of course, IDM has changed. No longer do we worship at the idols we
once adored. We've moved on. Warp isn't the underground source of genius it
once was; neither is Skam. There's always going to be a difference between
what many of us are listening to and what finds radio airplay. Always.
Bogdan is never going to go to No 1 in the UK or (god forbid) the US
because...well, if you need an answer, anything I say won't help.
The revolution has already started. The fact that you can complain that
Radiohead's new album isn't IDM-ENOUGH, and we all understand what you're
talking about, should be proof enough.
As for the foundation of this discussion...if you measure validity by how
much your parents or some people you once met like an album, you're missing
the boat. It's just cool that autechre or RDJ can influence more mainstream
bands. What more do you want? A grammy? Maybe someday Autechre'll win a
grammy? Do you think they care? Why do you?
---brian
------------------------
Brian W. Gause
Senior Technical Writer
SECTORBASE.com
568 Howard Street
First Floor
San Francisco, CA 94105
Direct: (415) 365-8203
Fax: (415) 365-8263
-----Original Message-----
From: Nathan Lueckenhoff [mailto:Nathan.Lueckenhoff@colorado.edu]
Sent: Wednesday, October 04, 2000 2:41 PM
To: idm@hyperreal.org
Subject: Re: [idm] RE: Kid A vs Us
Kid A will be looked at as 'the weird one' by mainstream audiences. People
are still complaining that they haven't done much that sounds like The Bends
in a while. It is not going to start a revolution in mainstream tastes.
Trust me.
-Nathan
quoted 3 lines so be happy that the frat boys will soon be jamming autechre from the>
> so be happy that the frat boys will soon be jamming autechre from the
> speakers of their SUVs, because that is the true sound of innovation.
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