quoted 2 lines The truth is that most people who listen to non-commercial radio are not> The truth is that most people who listen to non-commercial radio are not
> prompted to run out and buy the stuff.
Granted, the radio show was in a small area which by population alone
would not generate tons of sales...
BUT...
Nearly 3/4 of the calls the show received were :
"What is that and where can I get it?"
The answer to which was: Tower Records, Atlanta (6 hrs away)
or Tower Records, New Orleans (5 Hrs)
or Mail Order (Rip off,
unguaranteed
stock)
quoted 3 lines whining voices saying "I'm a DJ and I luuuv you, so send me lots of free> whining voices saying "I'm a DJ and I luuuv you, so send me lots of free
> stuff" (many of whom turn bratty when you say "No, I can't afford it") makes
> doing promos for DJs and radio really more trouble then it is usually worth.
I imagine that could get annoying.
I never approached it that way though.
I would send a brief letter describing the show,
the format, the area demographics, the show's ratings
and also request to be added to the promotionals list.
No phone calls or whiny voices. It was either go broke spending my own
money on the radio show, which I did not get paid to do, or ask for
promos, or play old crap all the time. The show had a budget of as much
as 15 new cds a semester, but that was a miracle.
Plus, how much trouble is doing your job (If your job is promotionals/pr)?
It is a cycle. If you dont promote, you wont sell, then you 'can't
afford' to promote. The old saying 'it takes money to make money' is
true. All radio is, really, is advertisement for music.