On Sun, 3 Mar 1996, Alphabet Design wrote:
quoted 7 lines When I was doing my radio show I tried a million times to get on the> When I was doing my radio show I tried a million times to get on the
> promo lists of some of these companies and was told 'we dont provide
> promotional material to radio, even non-commercial radio'...As if they
> made the stuff of life at their company. As a result of those policies I
> was unable to provide a lot of new music to listeners who aould have been
> reached and promted to buy the stuff retail...etc etc...
>
The truth is that most people who listen to non-commercial radio are not
prompted to run out and buy the stuff. Sure you can give a hundred
anecdotes of stuff you and your friends have heard on the radio and run
out and bought, but for every story like that there are thousands of
people hearing thousands of songs who aren't moved to go buy a single
thing. The hit and miss nature of the thing, along with the fact that most
small labels can't afford to just flush money down the toilet
like that. Also, don't forget that there is often a chorus of hundreds of
whining voices saying "I'm a DJ and I luuuv you, so send me lots of free
stuff" (many of whom turn bratty when you say "No, I can't afford it") makes
doing promos for DJs and radio really more trouble then it is usually worth.
Jeff
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Jeffrey G Reid jgreid@u.washington.edu
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"O holy mathematics, may I for the rest of my days be consoled
by perpetual intercourse with you, consoled for the wickedness
of man and the injustice of the Almighty!" -- Isidore Ducasse