quoted 1 line I think think people at the ad agencies know anything about music. I> I think think people at the ad agencies know anything about music. I
think
quoted 4 lines they just pick something that sounds strange and go with it, or their> they just pick something that sounds strange and go with it, or their
> friends tell them what to use.
>
> I think the old trend was (and sort of still is) to use popular songs
that
quoted 1 line *everyone* knows and can identify with. But some companies (Microsoft)> *everyone* knows and can identify with. But some companies (Microsoft)
are
quoted 2 lines trying to use music that they think *nobody* knows as a way to make> trying to use music that they think *nobody* knows as a way to make
> themselves look like they are on the forefront of technology. Either
that
quoted 1 line or the fact that d'nb, dance music, etc. sounds like what some of my> or the fact that d'nb, dance music, etc. sounds like what some of my
friends
quoted 1 line call *computer music* and being a computer company . . .> call *computer music* and being a computer company . . .
actually i dont believe this to be true. ive spent the better part of my
professional life working in creative departments at ad agencies and the
people that work
there are often more 'hip' to this sort of shit. these are the people
that decide what music to put in the commercials...of course the client
companies have to approve the tracks but thats not so hard when its
explained that theyre using some next level shit (or whateveR) to promote
their product..which in the case of technology companies and car companies
and the such..is right in keeping with what theyre trying to get across.
but the client company really has very little to do with what gets chosen.
check it out. most of the time all i heard in the creative department was
dnb and techno..and not that cheeze ass shit either. you just tend to
add what youre listening to because its whats bouncing around in your
head. um. i dont really have a point. im just bored. cya. pants.
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