quoted 4 lines personally, i think it's cool that some innovative tunes> personally, i think it's cool that some innovative tunes
> are seeping into our TV commercial IV drip, whether it's
> for a company we'll all admit we admire or one that we
> think is generally perceived as the antichrist
<snip>
quoted 3 lines I think it points very much to the fact that people who work> I think it points very much to the fact that people who work
> at ad agencies are more aware of what is going on in music
> than the 'average' consumer.
I think think people at the ad agencies know anything about music. I think
they just pick something that sounds strange and go with it, or their
friends tell them what to use.
I think the old trend was (and sort of still is) to use popular songs that
*everyone* knows and can identify with. But some companies (Microsoft) are
trying to use music that they think *nobody* knows as a way to make
themselves look like they are on the forefront of technology. Either that
or the fact that d'nb, dance music, etc. sounds like what some of my friends
call *computer music* and being a computer company . . .
steve.
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