I'm guessing the commercial is supposed to be more of an allusion to
Detroit's automotive history than a reference to rave culture. Ford has been
stressing the "futuristic" design of the focus (debatable), so it all makes
sense.
The majority of the population won't recognize anything by model 500. If they
were just pandering to young ravers, wouldn't a song by someone like Carl Cox
or Paul van Dyke be better suited?
hmmmm.....
cheers,
Sam
quoted 2 lines Yes I saw it too, not sure what to make of it, undoubtedly some young pup at
> Yes I saw it too, not sure what to make of it, undoubtedly some young pup at
>the ad agency sold that very very very hard to the "focus" focus people: I quoted 11 lines imagine the pitch now:
>imagine the pitch now:
>
>"the car's urban, edgy, gritty, you might say cutting edge...."
>"what about these detroit techno fellows that have been getting so much music
>press recently... who's that girl, stacey mullan? or DJ Rap? mmmm she's quite
>Urban..."
>"do those djs types buy cars?"
>"oh yes, so they can get to their rave parties, don't you know."
>"mmm can we squeeze that demographic?"
>"ah yes as long as you can squeeze 2x1200s in the trunk.."
>"ha ha ha"... [laughing continues all the way to the bank]quoted 16 lines fuck?
> fuck?
>
> anyone catch the Ford commercial with Model 500's "No UFOs" playing in it?
> at the very end of the commercial a graphic comes up that says "Detroit
> Techno - Ford Focus."
>
> I don't think i'll ever forget seeing that commercial :/
>
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