IDM Mailing Archive

quoted 7 lines Advertisments are more honost than film, television or music. They are a

> > Advertisments are more honost than film, television or music. They are a > > refined art brut movement that is far more significant and complex in > > social impact than film is today... > > Hmmm....you think a Cheerio's commercial is more significant and complex > in social impact than Schindler's List? JFK? Natural Born Killers? I > think the problem is you're seeing the wrong films.

i think the significance and complexity of commercials arises out of their widespread distribution...i would guess that more people watch tv than go to the movies...i would also guess that the tv watching population is more diverse than that of the movie-goers...the entire family [from infants to adults to seniors] will throw themselves at the mercy of the "boob tube" on any given evening to watch a horrible string of sitcoms, but i doubt you would see the entire family in the theater to see "natural born killers"...it's that far-reaching, non-discriminatory aspect of commercials that makes them so "significant and complex"...now, tying this all back into idm, would it not then be the case that electronica-backed adverts would be more successful[?] at bringing "intelligent dance music" into the homes of the commoners than films with soundtracks heavy on the dance music [ofcourse, the fact that you can buy a soundtrack to a movie, but not a commercial, does throw this off a bit]? and furthermore, is this really desirable [though we've discussed this ad nauseum recently, i thought it was appropriate to throw it in here]? just some thoughts, jamesbt -- Lead Encoding Specialist N2K Entertainment/Music Boulevard http://www.musicblvd.com http://www.geocities.com/SunsetStrip/Alley/4055 "mod is a system of codes marshaled toward self-alienation" - matthew waid parker [modslister]