There is such a sea of ignorance in the world that you'll drown trying
to stem the tide.
Now this is NOT elitist, but there's always a dichotomy between the heads
and the punters. Heads buy and know records. Punters just dance. The
heads know what's going on. The punters know how to have a good time.
Punters can't be denigrated for not knowing which Jaguar remix you're dropping.
There's something said for a sonic appreciation of music that isn't predicated
on perfect knowledge of the music, or how it's made. Music should be, at least
some of the time, enjoyed on a purely sensual level.
The more important distinction I think, is between people who want to be
challenged by music and the people who want to simply accompany and reinforce
their livestyle. The latter people are the house music lovers who run for
the bar when the D&B DJ comes on, or vice versa. They have their narrow idea
of what rocks them, and are closed to all else.
The people I like playing for are the ones who are genuinely up for anything.
There are more of them than you might think. In our town there are a large
number of people who stay away from our dancier events, but will come out
for something weird, and the weirder the better. So we're looking at doing
more weird live events -- crossover artists, post rock stuff, whatever, just
because we can get a completely different audience.
A while back we had this duo from Chicago Noli Me Tangere. Noli me tangere
comprises a woman making strangely epileptic vocal noises into a microphone,
and a guy who processes that signal through a network of 8 or 10 guitar
stomp boxes. The result is some completely inchoate, menacing noise, that
went on without stop for an hour. People loved it. At least the people
who showed up. And I think they loved it because they had never heard
anything like it before, not in spite of it.
kent williams -- kent@avalon.net
http://jump.to/cornwarning -- Iowa's First Techno Record Label
http://www.mp3.com/chaircrusher -- tunes
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