quoted 13 lines It's a good idea in theory, but in practice I have my doubts...> It's a good idea in theory, but in practice I have my doubts...
> Planet E tried this a few years ago, but gave up because it
> was so much of a pain in the butt. Independent record labels
> have release schedules that are nowhere near as orderly
> as, say, a magazine, and the simple overhead of managing
> a subsciption service was way more complicated than they
> originally envisioned.
>
> Magazines and mail-order music vendors already have infrastructures
> set up for shipping, mailing list management, navigating the
> minefield of local/international tax and shipping regs, etc.
> Taking on these additional burdens is usually not worth the
> bother for an indie label.
As far as I know, it works pretty well for Staalplaat and the maze of
Muslimgauze releases... A friend of mine swears by it.
.John.