an interesting point was made in the argument for the chemical
bros. recognizing chemical beats as quite the bomb a full two years
back. the folks in the know had already heard/owned/promoted the fawned
over and still slamming (but, fairly uncreative, as i hope to explain)
"song to the siren" released en masse on jbo.
however, it sure seems to me that the superstars of the us
commercial scene followed a simple formula: sample a drum loop previously
employed by meatbeat manifesto, then string a dead can dance sample over
the top of it. instant genius? i think not... but it got feet in the
door for the still too heralded future sound of london.
and just when you thought the same old thing had played itself
out to the point of formula, local boys atoi (ambient temple of
imagination) pass the "integration" ep, complete with dj mink drumbeat
and alas, dead can dance samples.
good records, fun to dance to and easily recognized. genius?
only in the marketing sense.
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Cameron psu00110@odin.cc.pdx.edu Blacksmith on the anvil in your ear
Electronica for the Jaded and Discerning
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