This kind of relates back to the recent thread about how to explain what IDM sounds like to others. I happened to be watching TV with the closed captioning on, when one of the Coke commercials featuring Amon Tobin's music came on. The caption read "hypnotic sound loop playing". It's a shame that all that money that Coke spent for rights to use that song was summarized in such commercial terminology. Someone could've got creative with that one.
TekDz9er
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