Thanks Robert for pointing that piece out...
Not to get into the whole debate about artists 'selling out' by having their
music used as beds for commercials. If the artist is okay about the usage
and who is requesting use of their music (artists have to approve the usage),
commercials are a way that an artist who may not sell loads of records can
make money or recoup their account, which can kickstart or rejuvenate their
careers.
PW
In a message dated 6/6/99 10:46:08 AM, rdperkins@earthlink.net writes:
<<Today's New York Times has a Simon Reynolds penned article entitled
"Electronica Goes Straight to Ubiquity." It discusses the advertiser's trend
of using electronic music. Here is my favorite quote:
"If you compare a band like Korn with Fatboy Slim, both are very
youth-oriented," said Robert Kaplan, the Messner music supervisor
responsible for the Philips CD player commercial. "But Korn comes with a lot
of baggage: it's very angry, sonically, vocally and lyrically. "Whereas
Fatboy Slim doesn't stand for anything." In this view, it's the
meaninglessness of dance music (or at least, the absence of an overt
meaning) that lends itself to background usages of all kinds.
http://www.nytimes.com/yr/mo/day/artleisure/electronica-ads.html
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