Maybe not cheerios, but there are certainly many ads on TV which far
surpass the three films you mention in terms of cinematic creativity.
NBK, in fact, seems to borrow heavily from TV commercials and MTV for
its cinematic style. Big-screen movies are definately not the place
where innovation is occurring in the art of the moving picture.
Commercials and music videos are more like it. Or even TV shows like
NYPD blue which form the cinematic foundation for Woody Allen's last
non-musical and for countless other movies. Back in the 60's and 70s,
films were where experimentation occurred, but hardly ever anymore.
Few movies come close to being creative, and *definately* not the three
you mention (I'm surprised a film stufdent would hold up any of those
three movies as examples of "significant" or "complex", but I suppose
you picked popular but still kinda arty films to put in comparison to
Cheerios). I think of maybe Delicatessen/City of Lost Children or any
Peter Greenaway film as being some of the very very few places where
films offer you something TV hasn't already done. TV hasn't even
*copied* that stuff yet!
Still, 99% of commercials are derivative trendy crap, or just plain crap
(not even trendy). Its the other 1% we need to keep our eyes on.
-Chris
BTW, I heard Francis Ford Coppola is directing a Mini Series version of
the Odyssey! Yikes! TV wins, Studios lose!
quoted 19 lines -----Original Message-----> -----Original Message-----
> From: idm-owner@hyperreal.com [SMTP:idm-owner@hyperreal.com] On Behalf
> Of Gonzi (Fresh)
> Sent: Tuesday, March 18, 1997 1:28 PM
> To: idm@hyperreal.com
> Subject: Re: (idm) Spice Girls
>
> > Advertisments are more honost than film, television or music. They
> are a
> > refined art brut movement that is far more significant and complex
> in
> > social impact than film is today...
>
> Hmmm....you think a Cheerio's commercial is more significant and
> complex
> in social impact than Schindler's List? JFK? Natural Born Killers? I
> think the problem is you're seeing the wrong films.
>
> gonzi.