oops, meant to send this to the list
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Eric Hill <ehill@best.com> said:
:I see the smae things the radio promo requesters want already happening
with
:_any_ size record label and the white labels they give to DJs for the same
:reasons that the radio DJ wants them. The mechanisms are already in place,
:by and large, through the fact that they've already got bunches of DJs
:houning them for the new stuff. Conversely to the personal resentments
about
:weasels at the station corralling all service for feeding their local used
:shop, I have jet set DJ friends who give me the whites that they don't
like
:all the time.
I may get shot for saying this, but I still think (for small labels) that
aggressive promo-ing is time and money better spent elsewhere.
I'd rather labels spent their energy and limited funds getting the
tracks out and distributed, rather than trying to convince the
PD at WEFUNK [spot the reference :) ] to add their newest
EP to the playlist.
The whole white-label/promo system is a heckuva lot more informal
(IMO) than a serious radio promo effort would have to be: Artist A
happens to be spinning/performing at a party and hands DJ B his new
record. Compare that to "Artist A gets his mailing list out and hauls
a big horkin' pile of records down to UPS to be weighed and sent
to 100 radio stations..."
-d.w.
devil's advocate general...