IDM Mailing Archive

That new Nike commercial with all the basketball dudes doing tricks is totally IDM, man. http://nikebasketball.nike.com/nikebasketball/ Andrei --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

on 6/13/01 6:29 AM, Andrei at andrei@world.std.com wrote:

quoted 6 lines That new Nike commercial with all the basketball dudes doing tricks is

> That new Nike commercial with all the basketball dudes doing tricks is > totally IDM, man. > > http://nikebasketball.nike.com/nikebasketball/ > > Andrei

yeah, i just checked it out, pretty cool track, very idm -Peter "Pachinko" Schrock- http://www.mp3.com/pachinko --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

quoted 2 lines That new Nike commercial with all the basketball dudes doing tricks is

> That new Nike commercial with all the basketball dudes doing tricks is > totally IDM, man.

Stop me if I'm horribly off-topic, but is that a good thing? It's not that I'm against IDM becoming more popular, or musicians making a living from selling a soundtrack to an ad. But when music gets commercialised, it usually seems to wind up getting sanitised as well as bigger labels try to find some easy formula for making big bucks in a consistent way. On the one hand, it may seem petty that people who've got into some 'underground' music like IDM or techno or whatever don't want to be overrun by hordes of weenies who just had it handed to them on a plate by MegaCorp. And it's true that many artists who loudly proclaim that they would never sell out have never been asked to :-) But when an artist (or a genre) gets plucked out of obscurity by some large corporate concern and turned into the new 'big thing', there often follows a brief feeding frenzy as the competition tries to carve up the little market that has just been discovered and stake out their niches in it. For example there are a lot of small hip-hop labels that are just subsidiaries of large media companies, and they don't really contribute much. With that sort of sponsorship, a lot of bland, safe music gets released, and genuinely independent companies have to compete with the much larger promotion and distribution operations that the big-media labels can draw on. I hope this doesn't sound paranoid or reactionary, and I certainly don't want to discourage anyone from buying a good record, whoever releases it. It just seems to me that fashion is a very hungry beast, and after it has moved on there is often less for the small players/labels to get by on. Anig Browl _________________________________________________________ Do You Yahoo!? Get your free @yahoo.com address at http://mail.yahoo.com --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

Wow that's an elitish reply. It's always nice for undergound music to get some upperground attention. These kind of things keeps the scene going because some people will (hopefully) be atracted to this kind of music. Your fear that commercialism will destroy the undergound is not nesceary. Remember that without the upperground there will be no underground! -- The Moderator - Groundzero Records

quoted 44 lines That new Nike commercial with all the basketball dudes doing tricks is

>> That new Nike commercial with all the basketball dudes doing tricks is >> totally IDM, man. > > Stop me if I'm horribly off-topic, but is that a good thing? It's not > that I'm against IDM becoming more popular, or musicians making a > living from selling a soundtrack to an ad. But when music gets > commercialised, it usually seems to wind up getting sanitised as well > as bigger labels try to find some easy formula for making big bucks in > a consistent way. > > On the one hand, it may seem petty that people who've got into some > 'underground' music like IDM or techno or whatever don't want to be > overrun by hordes of weenies who just had it handed to them on a plate > by MegaCorp. And it's true that many artists who loudly proclaim that > they would never sell out have never been asked to :-) > > But when an artist (or a genre) gets plucked out of obscurity by some > large corporate concern and turned into the new 'big thing', there > often follows a brief feeding frenzy as the competition tries to carve > up the little market that has just been discovered and stake out their > niches in it. For example there are a lot of small hip-hop labels that > are just subsidiaries of large media companies, and they don't really > contribute much. With that sort of sponsorship, a lot of bland, safe > music gets released, and genuinely independent companies have to > compete with the much larger promotion and distribution operations that > the big-media labels can draw on. > > I hope this doesn't sound paranoid or reactionary, and I certainly > don't want to discourage anyone from buying a good record, whoever > releases it. It just seems to me that fashion is a very hungry beast, > and after it has moved on there is often less for the small > players/labels to get by on. > > Anig Browl > > > _________________________________________________________ > Do You Yahoo!? > Get your free @yahoo.com address at http://mail.yahoo.com > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > For additional commands, e-mail: idm-help@hyperreal.org

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Plus, if commercials like this lead to the improvement of the tacky and poor state of advertising..please, let there be more! -----Original Message----- From: The Moderator [mailto:moderator@technotourist.org] Sent: Wednesday, June 13, 2001 10:22 AM To: anig_browl@yahoo.com Cc: idm@hyperreal.org Subject: Re: [idm] nike ad Wow that's an elitish reply. It's always nice for undergound music to get some upperground attention. These kind of things keeps the scene going because some people will (hopefully) be atracted to this kind of music. Your fear that commercialism will destroy the undergound is not nesceary. Remember that without the upperground there will be no underground! -- The Moderator - Groundzero Records

quoted 44 lines That new Nike commercial with all the basketball dudes doing tricks is

>> That new Nike commercial with all the basketball dudes doing tricks is >> totally IDM, man. > > Stop me if I'm horribly off-topic, but is that a good thing? It's not > that I'm against IDM becoming more popular, or musicians making a > living from selling a soundtrack to an ad. But when music gets > commercialised, it usually seems to wind up getting sanitised as well > as bigger labels try to find some easy formula for making big bucks in > a consistent way. > > On the one hand, it may seem petty that people who've got into some > 'underground' music like IDM or techno or whatever don't want to be > overrun by hordes of weenies who just had it handed to them on a plate > by MegaCorp. And it's true that many artists who loudly proclaim that > they would never sell out have never been asked to :-) > > But when an artist (or a genre) gets plucked out of obscurity by some > large corporate concern and turned into the new 'big thing', there > often follows a brief feeding frenzy as the competition tries to carve > up the little market that has just been discovered and stake out their > niches in it. For example there are a lot of small hip-hop labels that > are just subsidiaries of large media companies, and they don't really > contribute much. With that sort of sponsorship, a lot of bland, safe > music gets released, and genuinely independent companies have to > compete with the much larger promotion and distribution operations that > the big-media labels can draw on. > > I hope this doesn't sound paranoid or reactionary, and I certainly > don't want to discourage anyone from buying a good record, whoever > releases it. It just seems to me that fashion is a very hungry beast, > and after it has moved on there is often less for the small > players/labels to get by on. > > Anig Browl > > > _________________________________________________________ > Do You Yahoo!? > Get your free @yahoo.com address at http://mail.yahoo.com > > > --------------------------------------------------------------------- > To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org > For additional commands, e-mail: idm-help@hyperreal.org

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--- Anig Browl <anig_browl@yahoo.com> wrote:

quoted 12 lines That new Nike commercial with all the basketball dudes doing tricks is

> > > > That new Nike commercial with all the basketball dudes doing tricks is > > totally IDM, man. > > Stop me if I'm horribly off-topic, but is that a good thing? It's not > that > I'm against IDM becoming more popular, or musicians making a living from > selling a soundtrack to an ad. But when music gets commercialised, it > usually seems to wind up getting sanitised as well as bigger labels try > to > find some easy formula for making big bucks in a consistent way.

These commercials don't strike me as "IDM" in any way. If all music that uses sequenced non-traditional drum sounds to construct a dance beat is IDM, I guess that would make IDM just about the most massive musical genre in the world. They're cool commericals, and they are good beats, but it's really generic stuff based on a really basic idea. __________________________________________________ Do You Yahoo!? Spot the hottest trends in music, movies, and more. http://buzz.yahoo.com/ --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

From: Pjotr Stam <fredscape@rocketmail.com>

quoted 2 lines the chance that 'idm' as a genre [...] will become commercial is a little

> the chance that 'idm' as a genre [...] will become commercial is a little > unlikely...

Oh yeah, it's just more a general observation. I was thinking more of conversations I've had with people who insist that David Bowie is a big innovator in drum'n'bass for example :-)

quoted 1 line to think there is no commercialism in 'idm' is ignorant to say the least

> to think there is no commercialism in 'idm' is ignorant to say the least

;) Not

quoted 2 lines many people like to say it, but everybody would like a bigger house and a

> many people like to say it, but everybody would like a bigger house and a > nice car if they get the chance ;))

Oh sure, but I don't think that's commercialism. I'm planning to send out some demos this summer, and naturally I hope to sell some records. My idea of 'commercialism' is watering down the music to sell more records, or acting as a vehicle for sponsorship (Britney Spears loves Pepsi! You know what do, kids!). I don't want anyone to burn their royalty checks! Anig Browl _________________________________________________________ Do You Yahoo!? Get your free @yahoo.com address at http://mail.yahoo.com --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

quoted 6 lines the chance that 'idm' as a genre [...] will become commercial is a little

>> the chance that 'idm' as a genre [...] will become commercial is a little >> unlikely... > >Oh yeah, it's just more a general observation. I was thinking more of >conversations I've had with people who insist that David Bowie is a big >innovator in drum'n'bass for example :-)

Certainly David Bowie can be considered to be an innovator of *commercial* music by bringing drum and bass into it, but the influence doesn't flow the other way unless he is in fact working with a producer with that kind of credibility who can help him rid his reputation as a has-been. Anyhow, any distinction you might make in the specifics of the history of drum and bass (or idm...) to a random person with such an uninformed concept of the style would likely be lost if you weren't willing to spend the time filling them in on the details. Any IDM that was tapped to take its place in the annals of hit music would likely bear as much relevance to the fans and practitioners at the forefront as Everclear does to hardcore and punk rock. -eric onnow: M-D-EMM, "Get Acidic" (Transmat) --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org