Rather than respond to all the comments/questions about the Coldcut -
Natural Rhythm video I thought I would post the original press release that
we sent out with the Atomic Moog CD (which does in fact include the video
on it). In response to "What came first, the video or the audio". They were
both made at the same time with each format in mind. Hence the reason the
song does not exist in any other place except with the video.
1. The Natural Rhythm piece on this CDplus
The average pop video promo is saying nothing because the visuals have no
connection to the music they are bolted onto. It's time for a new approach.
It's also time for multimedia to undergo the same DIY revolution that music
making underwent in the late 80s with the advent of sampling and sequencing
technology. "Natural Rhythm" is an experiment by Coldcut/Hexstatic directed
towards these statements.
The "Natural Rhythm" piece has been constructed of samples from videos of
the natural world, where the sampled sound and images are used
simultaneously. These have been chopped, shaped, mixed and recompiled to
produce a totally synchronised audiovisual piece. We believe that the use
of correctly synchronised sound and vision could be a powerful technique
for remixing human conciousness. This, of course, is not a new supposition,
but technology allows it to be experimented on with fantastic new scope.
Watch this space!
A trilogy of videos using these techniques are included on this CD single
and will be further explored on the upcoming Coldcut full length in 1997
(probably June).
Coldcut/Hexstatic would like to give a shout out to video cutup originators
like Steinski, EBN, Lucky People Centre and George Barber. Also large
respect to those natural history film makers whose works have inspired this
piece.