I think this one statement will sum the whole arguement up.
The only thing trendier than "electroclash", is hateing on "electroclash"
So either way your fucked.
M Mercer wrote:>From: "IDM Poll"
quoted 41 lines To: adm226@nyu.edu, thorsten@interphaze.org
>To: adm226@nyu.edu, thorsten@interphaze.org
>CC: idm@hyperreal.org
>Subject: Re: [idm] Electroclash - and other stuff
>Date: Fri, 06 Sep 2002 12:23:14 -0500
>
>>The thing about it is that it is NOT a joke. Not at all. W.I.T. really
>>have made all those magazines. The "Electroclash" scene is a carefully
>>constructed PR stunt on an indie level and it seems to be succeeding.
>
>"Seems" being the operative word here. You wouldn't think it was
>a success if you were judging according to the IDM lists attitude
>towards Electroclash. And, after all, we represent the cd buying
>public (maybe more than you might think). I wonder who the intended
>audience of this marketing campaign actually *is*. I am guessing
>it is people like us (not the band). If you want Top 40 exposure,
>and to sell millions of cd's you need it, you need the radio stations
>to play your stuff, big, corporate radio stations.
>
>Here is a TrackList for Elektroclash, a comp being sold in Virgin
>Stores:
>
>1. Get Me Off (Peaches Remix) - Basement Jaxx
>2. Were Only Science - Dot Allison
>3. Euro Trash Girl - Chicks On Speed
>4. Hot Room - Linda Lamb
>5. Aa XXX - Peaches
>6. Do The Radioactive - Radioactive Man
>7. Dont Stop The Beat - Anthony Rother
>8. Life On MTV - Miss Kitten And The Hacker
>9. Space Invaders Are Smoking Grass - 9 1 F
>10. Love Explosion - Alden Tyrell
>11. Red Leather - Peaches And Gonzales
>12. Felix Da Housecat (The Grooveretro Radio Mix) - Ladytron Pla
>13. Lucida Obsura - Crossover
>14. Please Stay (Royksopp Mix) - Mekon (Feat Mark Almond)
>15. Grab My Shaft - Louie Austen (Feat Peaches)
>16. Vicious Game - David Carretta
>17. Dark Times - Dexorcist
>18. I Dont Care - Dexter
>19. Shemale - Sir Drew
>20. Plastique - Creme De Menthe
what some people also need to realize is that "electroclash" has been tagged
to a lot of music that's been in existence far longer than the named fad. i
don't think it's fair to toss david carretta in the same camp as louie
austen, nor do i think it's fair to throw anthony rother anywhere near any
of the rest. rother's been making bad ass electro for years, carretta does a
wide range of stuff from hard techno to more electro/kitschy stuff. chicks
on speed are hardly a marketing plot given that potuznik and rehberg did a
lot of their early production (which is pretty inaccessible, and in my
opinion, brilliant!).... I-F, Alden Tyrell, Viewlexx etc..... these are all
great producers whose music far transcends any sort of novelty quality, I
think.
while definitely some of these acts are cashing in on a trend, many of them
have been at it for years and are finally reaping some rewards from their
efforts. it may not be to everyone's taste but i don't think it deserves to
be written off entirely as some cash crop wanna-be conspiracy. some of it is
of more substance than others, but i think on the whole there is a lot of
good music to be found once you get past the buzz words and press photos...
and honestly: i think that stilleben/bunker records guys would laugh at the
idea that they are trying to cash in on their music in any genuinely
commercial way.
m.mercer :: design + sound
design ::
http://www.matthewmercer.com/
sound ::
http://www.mattmercer.com/
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