At 12:08 PM 22/04/02, Teknoguy wrote:
quoted 4 lines The Moby article was educational in that they explained exactly how Moby
> The Moby article was educational in that they explained exactly how Moby
>sold out. It turns out that every single song on that cd was licensed to
>some sort of advertisement or movie etc. It seems that the album was
>designed entirely to sell to the masses
I don't think Moby specifically *intended* "Play" to be a crossover success
and a licensing bonanza. The album actually had a very long shelf life, and
took quite some time to build in sales and recognition.
I saw an interview with him last year where he said that when he was first
approached for licensing tracks from the album to commercials and movies,
he was quite reluctant. But then one of the offers he rejected ended up
getting some studio musician to record a track that was
almost-but-not-quite the same as one of his tracks, so he figured "what the
hell" and signed some deals, partly to avoid such rip-offs to continue, and
partly because the album was getting little to no support from radio or MTV
(remember, he's on a major label in North America, so sales *matter*
whether anyone likes it or not).
And most of the money that he's been making from those deals has been
donated to some extremely worthy causes, like environmental & animal rights
groups, so I think that the ends somewhat justify the means.
I know that Moby has a pretty bad rep in the "underground" for being some
sort of sell out or phony. To me, "selling out" means changing your style
and recording music that you don't personally enjoy in order to sell lots
of records, and perhaps I'm naive, and I really don't think that Moby did
this. He's always jumped from style to style, and seems to dig a lot of
different types of music - he just happened to get lucky with "Play".
Personally, I don't care for a lot of his music, and I thought he was a bit
of a joke when I saw him on the See The Light tour with Orbital and Aphex
back in the early 90s. But I still think that "Play" is an enjoyable
downtempo album even despite it's popularity, and I find his new single
pretty groovy in a electro-glam sorta way.
Greg
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