At this point, I'm getting tired of this whole thread. It's obvious that
people who don't care if their favorite musicians do TV commercials are
going to continue to think that way, and interpret what they want from what
I say. I hate advertising. In the first response to the thread that I
sent, I stated that I was coming from an anti-advertising viewpoint. People
that like commercials/ads, and people that work in the advertising industry
are obviously going to disagree with my view because it's coming from the
direction of someone that already hates advertising and considers it evil
and manipulative shit. Obviously somebody coming from the same direction I
am, is going to have issues with a band that they like contributing to
advertising in the form of their music.
I don't understand what you find silly about what I said, so maybe I just
worded it poorly, or maybe you are one of those people that have absolutely
no problem with advertising. What I was trying to say, is that in the case
of an IDM artist in particular; jumping at the opportunity to slap down 30
seconds of one of your songs to pitch a product in hopes that mainstream TV
audiences will like the song in any way, seems to me like just skipping
right over your devoted fans in search of greener pastures. I never said
shit about 'underground vs mainstream'. I'd love it if IDM managed to gain
mainstream acceptance without becoming watered down. It would not only be a
really good indication that mainstream tastes are improving, but it would be
a hell of a lot easier for me to find some of the cds I want in local record
stores. TV commercials, in my opinion, are not going to be how IDM finds
mainstream acceptance. They are 30 seconds long, and they aren't about the
music, they are about the product. All the music does is convince Joe
Lunchbox that Microsoft is really cutting edge and futuristic. That bothers
me, and if it doesn't bother you, then obviously anything I say will seem
silly to you because we aren't, and will never be on the same page. This is
the last thing I'm going to say on this topic for a long time.
-----Original Message-----
From: wells <s0ewoliv@vcu.edu>
To: Guai Lo <jotai@mindspring.com>; idm@hyperreal.org <idm@hyperreal.org>;
Jeff Pitrman <jeff@spof.net>
Date: Friday, January 21, 2000 4:09 PM
Subject: RE: (idm) Dude. Microsoft.
quoted 35 lines Your claim really doesn't make a bit of sense. You equate selling a song to
>Your claim really doesn't make a bit of sense. You equate selling a song to
>a commercail with selling out one's fans. Please explain, because it seems
>to be a really silly idea.
>
>- wells oliver / s0ewoliv@vcu.edu
> [ "you be the lighthouse in the storm
> and i'll be the ship filled with a thousand dead souls" ]
>
>> -----Original Message-----
>> From: Guai Lo [mailto:jotai@mindspring.com]
>> Sent: Friday, January 21, 2000 4:42 PM
>> To: idm@hyperreal.org; Jeff Pitrman
>> Subject: Re: (idm) Dude. Microsoft.
>>
>> I look at it like this: Artist works his ass off to get signed, earns
>> credibility within a fairly small, but devoted scene, then for whatever
>> reason, decides to just turn his/her back on his/her fans by
>> selling song to
>> TV commercial so that millions of idiots will perceive a company of being
>> futuristic, and never looking at instrumental electronic music
>> any other way
>> partially BECAUSE they've come to associate it with futuristic TV ads.
>>
>>
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>
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