IDM Mailing Archive

quoted 2 lines * Has it occurred to you that drum and bass is a totally

> * Has it occurred to you that drum and bass is a totally > mainstream musical form right now

In the UK, yes, maybe but in american NO! I don't hear it ANYWHERE on the radio (meaning normal big commercial radio not college radio) so it's not *mainstream*. I don't see a Plug CD or a Wagon Christ CD next to Rickie Martin in stores.

quoted 2 lines * Has it occurred to you that many drum and bass musicians

> * Has it occurred to you that many drum and bass musicians > make most of their living off of selling their music to advertisers?

Really? Most d'nb musicians? why are there so few adds featuring it if it's so widely sold? This doesn't make sense. Where do you get your information?

quoted 2 lines * Has it occurred to you that people who make ads might in

> * Has it occurred to you that people who make ads might in > fact be cooler than you think?

Considering the fact that many adverts on the tele are very stupid, yes this would surprise me.

quoted 3 lines Yes, for every IDM fan working in the advertising world

> Yes, for every IDM fan working in the advertising world > there are probably 100 people whose idea of what's good > music is based exclusively on what's in the Billboard top 40.

YES, exactly my point. Yes good music pops up every now and again on some adverts but you've got to admit that it's few and far between. steve. --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

quoted 5 lines * Has it occurred to you that people who make ads might in

> > * Has it occurred to you that people who make ads might in > > fact be cooler than you think? > > Considering the fact that many adverts on the tele are very stupid, yes this > would surprise me.

actually...the reasons why most adverts revert to crappy music is more likely because someone on the account end of things at the agency got frightened about presenting something not so 'universally' acceptable or the client got cold feet about the same. things almost always start out super duper fucking dope and get dumbed down by the aforementioned two parties until they are dull and uninteresting. in many cases at least. cya. mulenuts --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

Cristian wrote:

quoted 7 lines actually...the reasons why most adverts revert to crappy music is more

> actually...the reasons why most adverts revert to crappy music is more > likely because someone on the account end of things at the agency got > frightened about presenting something not so 'universally' acceptable or > the client got cold feet about the same. things almost always start out > super duper fucking dope and get dumbed down by the aforementioned two > parties until they are dull and uninteresting. in many cases at least. > cya. mulenuts

It's what I've always said; "Design [or advertising] would be the best job in the world, if it wasn't for the clients having opinions of their own." -- JohnT/CountV "Cunnilingus and psychiatry brought us to this." - Tony Soprano Design by Coercion - New Years update, with image manipulation section; http://www.m-ideas.com/coercion/index.htm --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

Luckabaugh, Steve wrote:

quoted 7 lines * Has it occurred to you that drum and bass is a totally

>> * Has it occurred to you that drum and bass is a totally >> mainstream musical form right now > > In the UK, yes, maybe but in american NO! I don't hear it ANYWHERE on the > radio (meaning normal big commercial radio not college radio) so it's not > *mainstream*. I don't see a Plug CD or a Wagon Christ CD next to Rickie > Martin in stores.

America is a musical wasteland. Back in Sweden, I didn't know a single person who liked The Rolling Stones, here it seems that everybody does, more or less. Admittedly, I sort of changed circles upon moving, from media-related to a bit less so, so I'm sure that's a factor, but it still doesn't explain the 100% discrepancy.

quoted 7 lines * Has it occurred to you that many drum and bass musicians

> >> * Has it occurred to you that many drum and bass musicians >> make most of their living off of selling their music to advertisers? > > Really? Most d'nb musicians? why are there so few adds featuring it if > it's so widely sold? This doesn't make sense. Where do you get your > information?

Again, I think that's a UK thing - but even here in the US, I think I hear four to five D'n'b or IDM-style background tunes per hour. Not all of it particularly good, but most of it better than just reusing or redoing Top 40 material and all of it far more interesting than anything heard on the radio. I'll try to keep score during prime time tonight by keeping the TV on while I work. -- JohnT/CountV "Cunnilingus and psychiatry brought us to this." - Tony Soprano Design by Coercion - New Years update, with image manipulation section; http://www.m-ideas.com/coercion/index.htm --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

quoted 6 lines * Has it occurred to you that many drum and bass musicians

> > * Has it occurred to you that many drum and bass musicians > > make most of their living off of selling their music to advertisers? > > Really? Most d'nb musicians? why are there so few adds featuring it if > it's so widely sold? This doesn't make sense. Where do you get your > information?

Well, "many" musicians making "most" of their money off ad rights is not unfeasible. I have it from a pretty infallible source that RykoDisc made 1 million dollars licensing a Galaxie 500 track to Acura. One. Million. Dollars. (He also said this was pretty funny because: When Rough Trade went under all their assests went to public auction. This included the rights to all the Galaxie 500 stuff. So, the former members of Galaxie 500 flew to England to bid. They were so unknown that the price never got above a few hundred dollars. Dean Wareham paid cash.) ObIdm: Anyone know how much Aphex got for those telecomm ads or whatever they were, for which he did special mixes? --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

How is something _pretty_ infallible? That's just what I want to know.. - wells oliver / s0ewoliv@vcu.edu " The ball is round. The game lasts ninety minutes. This much is fact. Everything else is just theory. "

quoted 10 lines -----Original Message-----

> -----Original Message----- > From: Danny Wyatt [mailto:danny@arbitrary.com] > Sent: Tuesday, January 18, 2000 3:36 PM > To: Luckabaugh, Steve; Chris Fahey; 'IDM (E-mail)' > Subject: RE: (idm) Dude. Microsoft. > > Well, "many" musicians making "most" of their money off ad rights is not > unfeasible. I have it from a pretty infallible source that > RykoDisc made 1 > million dollars licensing a Galaxie 500 track to Acura.

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My bad. He was a quite the dashing fellow: I meant "prettily infallible." yours in moderate capability of error, Danny Wyatt

quoted 31 lines -----Original Message-----

>-----Original Message----- >From: wells [mailto:s0ewoliv@vcu.edu] >Sent: Thursday, January 20, 2000 1:26 AM >To: Danny Wyatt; Luckabaugh, Steve; Chris Fahey; 'IDM (E-mail)' >Subject: RE: (idm) Dude. Microsoft. > > >How is something _pretty_ infallible? > >That's just what I want to know.. > >- wells oliver / s0ewoliv@vcu.edu > " The ball is round. The game lasts ninety minutes. > This much is fact. Everything else is just theory. " > >> -----Original Message----- >> From: Danny Wyatt [mailto:danny@arbitrary.com] >> Sent: Tuesday, January 18, 2000 3:36 PM >> To: Luckabaugh, Steve; Chris Fahey; 'IDM (E-mail)' >> Subject: RE: (idm) Dude. Microsoft. >> >> Well, "many" musicians making "most" of their money off ad rights is not >> unfeasible. I have it from a pretty infallible source that >> RykoDisc made 1 >> million dollars licensing a Galaxie 500 track to Acura. > > >--------------------------------------------------------------------- >To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org >For additional commands, e-mail: idm-help@hyperreal.org >

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Forgive me...the debate has gotten too long to quote...but... It's easy to think of commercials and "mainstream" culture as simple and stupid, but how true can this possibly be? Sure, it's true that some jobs are more difficult than others or that some media might be more flooded with crap (or waste or bile or whatever word you prefer) than another; but does this mean that all commercials are crap? Is ALL television crap? No, it can't possibly be so...logic forbids it. There are SOME people making good commercials; there are some good television shows on the tube. If you don't believe it, sit down and watch an hour of television, thinking about the commercials. Pretend you had to make commercials for these companies...what would you have come up with? What REALLY makes their ideas so stupid and inane? Just like everything else, it's too easy to generalize about commercials (as the ultimate sell-out) and then generalize about the people who make those commercials (as the ultimate sell-outs) and pretend you're better. Life is far more complex than you give credit for when you make judgments like these, so think twice. There are some people who LIKE watching commercials? Talk about underground; talk about something so NOT mainstream...consider their perspective for a moment before you bash all commercial media. You think IDM is underground? Think about all those closet-cases that love watching commercials...you think they laugh at us because we're on the outside, clueless and lost in our own 'ordinary viewing habits'? Yes, some people don't know what they're doing with commercials. But yes, some people do. Yes, some artists make lots of money from commercials (remember that RDJ was one of the first to make use of this cash flow situation...way back when) But yes, some artists DON'T make lots of money this way. Think before you open your mouth and criticize everything at once. Cool things are cool because people have thought about them and figured out HOW and WHY they're cool...not because it's obvious to everyone how and why they're cool. ---brian -- Save the whales. Collect the whole set. Trade them with your friends. Brian Gause Technical Writer Applications Division Oracle Corporation (650) 506-1311 bgause@us.oracle.com The statements and opinions expressed here are my own and do not necessarily represent those of Oracle Corporation. --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org

quoted 5 lines It's easy to think of commercials and "mainstream" culture as simple and st

> It's easy to think of commercials and "mainstream" culture as simple and stupid, > but how true can this possibly be? Sure, it's true that some jobs are more > difficult than others or that some media might be more flooded with crap (or > waste or bile or whatever word you prefer) than another; but does this mean that > all commercials are crap? Is ALL television crap?

without getting into a debate which is already off-topic, commercials & television aren't crap per se, but that isn't the point. one single commercial may be interesting or good by some standard, true: it's the concept of advertising & marketing itself that lends itself too easily to half-truths (the study of what must be said & what must not), thus promoting a highly subjective view on a given product. but then again this isn't properly evil if it stays within certain set limits. the danger being that nowadays advertising is behind everything, & that it's hard to know if one person's opinion is really theirs or if they bent it after a certain corporation's. the obvious example: as cute & cool as the g*p commercials may be, i cannot get myself to like them, knowing what sort of crap their underpaid employees must go through (worker treatment dating from before 1850... a huge leap backwards in history if there's one.) then again, many (especially residents of the u.s.a.) admire this sort of brutal, inhumane management: they love hearing about a 200% stock rise, what can you do? must be the worker's faults they live in indonesia or siberia, idiots who couldn't be white americans to start with. get us a cup of starbucks coffee, mr. exploited farmer with no name, & here's a quarter for your family. is all television crap? knowing how closely intermingled it is to the most regrettable traits of unrestrained advertising, it's hard not to see it as a pile of corporately-funded decorative, addictive half-truths bruteforcely aiming to make you purchase something which is overpriced & not necessarily useful to you: this is exactly where advertising & marketing is a destructive factor in society. thus all who participate in this game of advertising are evil? depends on your ethics: i certainly think that all this talent is wasted, doing nothing but contribute to a highly destructive statu quo, so it's hard for me to fawn over a drum n bass track used to sell a computer or a car, no matter how catchy it is. in fact, i tend to get more suspicious as the track sounds catchier: if the car's so good, why do they need to deploy these bells & whistles to sell it? are we really all so naive? oh, is this some more leftist rant against the corporations which are currently running (ruining, too) your western society? yes, & i bet you need to hear more of those. have a pleasant evening ~ david --------------------------------------------------------------------- To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org For additional commands, e-mail: idm-help@hyperreal.org