Looking For The Perfect Beat:
Produced, arranged and mixed by Arthur Baker & John Robie (The Guru's)
for A.B.I
Written by Arthur Baker, John Robie, Aasim and Soul Sonic Force
Published by Shakin' Baker/T-Girl Music (BMI)
Only with the agreement of all parties involved above (including new
parties if anyone
has transferred rights), would this have happened, so no one is being
taken advantage of.
I do sound design and composition for a living; I've had songs licensed
to movies and
competed to score commercials; I know what type of rates are paid,
royalties, etc,
and I can tell you that the total amount involved in this is likely US
$50 000 *max*.
Split that up amongst those involved, and no one is getting rich off
this. I don't see
why anyone involved above would *not* have said yes to the license
request. Part
of being a professional in the music industry is wanting to profit from
(ie make a living
from) your publishing and other possible revenue streams; I think it is
refreshing (hogwash
that I chose that word for some popcultural reason) that this group was
considered for
the commercial and thus got (and accepted) the offer instead of yet
another license for "Right
Here Right Now" or "Unbelievable" or something from Moby or some other
song that
has been licensed to death. On a personal note: I didn't compete for
the contract to
score a 2004 Nova Scotia-tourism commercial, but I have musician friends
who did and we
all still think it is pathetic that a firm in Halifax NS Canada--instead
of going with a song
written by someone from the area (and this area has tons of classic
songs that people
know and associate with this area)--went with having someone do a cover
version of Jesus "frickin'" Jones--a UK band for gawd's sake--"Right
Here Right Now"
(we figured this cover version was done cos the cost to license the
right to record and air
a cover is up to 1/5th the cost of licensing the original song--so the
Halifax advertising
firm was both stupid *and* cheap!). Pathetic that a UK band's song was
trying to
draw tourists to a rich, cultural area of Canada! Anyway:
Music and advertising have always gone hand-in-hand:
past: The New Seekers' I'd Like To Teach The World To Sing (In Perfect
Harmony)
was switched up and used to promote Coca Cola.
present: Justin Timberlake and the Neptunes worked with McDonald's for
the initial
"I'm lovin' it" campaign and still receive royalties for use of the
phrase "I'm lovin' it"
and that distinctive melody.
Dirty Vegas went from an unknown act to a known act by having "Days Go By"
used in a car commercial.
Both the artists and those using the music of the artists benefit in
these relationships.
Not everything can be bought online via paypal, so sometimes you *need*
a credit
card. Credit cards are needed to rent a car, too. Sure, credit card
debt has driven
people into bankruptcy and so on, but I only started this thread to say,
"hey,
cool that the new VISA commercial uses a good song". Wasn't biggin' up
VISA,
or credit card use, just refreshing to hear a good song used in a TV
commercial
isn't of a crap one.
Andrew
--
Andrew Duke
scoring/sound design/source
http://andrew-duke.com
http://myspace.com/andrewduke
Cognition Audioworks label
[Andrew Duke, Foal, Clinker, Granny'Ark]
http://cognitionaudioworks.com
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