On Tue, 30 Dec 2003 22:48:26 -0000, "j0hn.muir" wrote:
...and the Cure.
quoted 4 lines i thought i used to be cool...
>
> i thought i used to be cool...
>
> j0hn
Speaking of The Cure, I have a question re: hp (hewlett
packard's) new $300 million advertising campaign. The
Cure's "Pictures Of You" is being used to score this
campaign (there's at least $50 000 to Robert Smith et
al--congrats; great to see that hp didn't go with
something like Moby; anyway, I'm digressing...). The
first two times I saw this commercial, it was an
excerpt from The Cure's "Pictures Of You" used, but
*every time since*, it has been a soundalike cover
version instead ie someone who sounds sorta like Robert
Smith and music that sounds like the original. So, a)
did The Cure change their mind a few weeks into the
campaign and get hp to use a soundalike cover instead
of their original track (incidentally, this would drop
The Cure's payday to about $25 000) or b) did hp have a
change of heart (too much emotion in Robert Smith's
delivery? :) and decide to switch to a soundalike cover
version a few weeks into the campaign, or c) was this
the way the campaign was actually planned from the
start ie use the actual Cure song for the first few
weeks of the campaign and then when you've built in
recognition and branding ("hey, that's The Cure's
'Pictures Of You'; "hey, hp must be cool because they
used The Cure in one of their campaigns") switch to the
soundalike cover. Anyone in the advertising industry
on this list have a bit of inside info? Thanks in
advance. Andrew Duke
out now: Environmental Politics
http://and-oar.org
Take Nothing For Granted
http://acidfake.tk
Sprung
http://bip-hop.com
http://warprecords.com/mart/music/release.php?
cat=BLEEP12&fc_type=CD
*Canadian electronica album of the year nominee*
More Destructive Than Organized
http://staalplaat.com
Highest Common Denominator
http://pieheadrecords.com
Physical and Mental Health
http://dialrecords.com
74'02 (split with Hypo)
http://tsunami-addiction.com
Waveforms: Halifax Electronic Music Compilation
http://cognitionaudioworks.com
---------------------------------------------------------------------
To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org
For additional commands, e-mail: idm-help@hyperreal.org