Re: [idm] how bad is it when.....rave WAS commodified
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I think its both the promoters and the audience responsible for the lack of
experimental stuff at "raves"
First off because "rave" as defined now (anarchy in a controlled
environment?) is a commercial event designed to make money, not because
people love music. "Rave" has been attached to a meat market to promote and
sell mainstream music that has a lot of $$$$ behind it. Because its a cool
word indicating rebellion and madness for this NEW form of music... except
now its old and packaged and sold for 29.99 and not a rave... You're not
going to get much love for the music out of a meat market.
Also, it seems many people tend not to search too deep when it comes to
music and will go to something only if they hear that its worthwile from
someone else first. Take that "risk" of god forbid...plopping down $15 for
something that someone hasn't pre-viewed?
Even people who profess to like music sometimes don't search out new music
or tend to dismiss events where there are artists they've "never heard
of"... So how is anything that has no support/backing to thrive and be heard
at parties? (oh...never HEARD of these guys lets not book them often means
"these people have no PR machine making everyone want them why spend
money?")
...I think the real electronic raves are still there, but low key and
avoiding the usage of the word which has mutated to define something else.
In today's world of flashy advertising its hard to get anyone to notice
anything that's not pre-viewed in papers, or hyped up for 5 months in
advance.
rave was commodified about 10 years ago.
WHAT??? :)
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