Richard D James is a conundrum wrapped in an enigma. Or perhaps not, but
more than anyone else making electronic music he and his record company
have fostered a cult of personality. Supposed facelessness as an asset
in techno was obviously chucked out of the gondola long ago.
The repeated use of his face in art and videos reminds me of Mao.
Kind of a twisted grinning bastard version of Mao, but if his face
shows up ten stories high on the side of public buildings, be very
afraid.
If anyone asked him I'm sure he'd say that he's just "having a laugh"
or "taking the piss" or some such other British expression American
anglophiles find so irresistable.