Luckabaugh, Steve wrote:
quoted 7 lines I think it points very much to the fact that people who work
>> I think it points very much to the fact that people who work
>> at ad agencies are more aware of what is going on in music
>> than the 'average' consumer.
>
> I think think people at the ad agencies know anything about music. I think
> they just pick something that sounds strange and go with it, or their
> friends tell them what to use.
Their friends? But if they hang out with people who listen to more
adventurous music, wouldn't they almost by default be those kinds of people
themselves?
I don't know how the ad agency situation is in the US, but back in my
homeland of Sweden, I can assure you that ad agency folks have their ear
much closer to the ground than most people. In fact, I think I've probably
heard more d'n'b at ad agencies than in clubs.
quoted 7 lines I think the old trend was (and sort of still is) to use popular songs that
>
> I think the old trend was (and sort of still is) to use popular songs that
> *everyone* knows and can identify with. But some companies (Microsoft) are
> trying to use music that they think *nobody* knows as a way to make
> themselves look like they are on the forefront of technology. Either that
> or the fact that d'nb, dance music, etc. sounds like what some of my friends
> call *computer music* and being a computer company . . .
What about all the auto ads that use various IDM-esque stuff, from the
Propellerheads in the Jaguar ads to more obscure stuff in various Nissan and
Oldsmobile ads? I dont think you can argue that it's only computer (or even
dot.com) companies that use more modern music these days.
--
JohnT/CountV
"Cunnilingus and psychiatry brought us to this." - Tony Soprano
Design by Coercion - New Years update, with image manipulation section;
http://www.m-ideas.com/coercion/index.htm
---------------------------------------------------------------------
To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org
For additional commands, e-mail: idm-help@hyperreal.org