I think that you also have to remember that 20-somethings are hitting
the corporate scene in a big way right now. I know several people who
are into electronic music that work at Ad agencies(forgive them lord,
for they know not what they do,) and a very large percentage of my
friends have creative computer jobs. Like it or not, these people are
sneaking their influences and interests into their jobs.
I think the older suits are smart enough to realize that these young
kids have a better idea of what will appeal to a younger consumer
demographic group. Let face it, advertising is all about sex and youth.
Take care,
Mike Taylor
Luckabaugh, Steve wrote:
quoted 28 lines personally, i think it's cool that some innovative tunes>
> > personally, i think it's cool that some innovative tunes
> > are seeping into our TV commercial IV drip, whether it's
> > for a company we'll all admit we admire or one that we
> > think is generally perceived as the antichrist
>
> <snip>
>
> > I think it points very much to the fact that people who work
> > at ad agencies are more aware of what is going on in music
> > than the 'average' consumer.
>
> I think think people at the ad agencies know anything about music. I think
> they just pick something that sounds strange and go with it, or their
> friends tell them what to use.
>
> I think the old trend was (and sort of still is) to use popular songs that
> *everyone* knows and can identify with. But some companies (Microsoft) are
> trying to use music that they think *nobody* knows as a way to make
> themselves look like they are on the forefront of technology. Either that
> or the fact that d'nb, dance music, etc. sounds like what some of my friends
> call *computer music* and being a computer company . . .
>
> steve.
>
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