About the whole "prices to high" comment that regularly gets kicked around
in Napster discussions, here's a story...
When we released our 3CD Xen Cuts box we made every effort to keep the price
really cheap. We decided we wanted to have a really nice set but to keep it
as cheap as possible so that hardcore Ninja fans who would already own all
the rare stuff in the set wouldn't feel cheated. So I set the price at 18.98
US for 3CD box. Pretty sweet considering that's the list price for most
major label 1CD releases. So I'm in a record store about 2 weeks after it's
been released and I'm asking a person there how it's selling. They tell me
it's selling well but they'd thought it would have been doing better. When I
ask what the problem is they tell me a lot of people have been picking it
up, looking at the price and thinking it's not worth owning because it's to
cheap for 3CD's, ie. they don't think something that cheap is worth owning.
People are scared of a deal as they don't think they're getting there
money's worth. He told me they probably would have sold a lot more if it was
$5 more.
So what the fuck. Where's the fine line between free and to expensive. We
try and make a set that looks great, has tons of stuff on it, and is cheap
and it turns out people "don't trust something that cheap". Anyway I just
thought it was quite funny considering all the talk that was going on at
that time about "labels needing to respond by making things cheaper".
Jeff
on 2/15/01 2:37 PM, JK at k-rad@swbell.net wrote:
quoted 22 lines The>The
> people in the music
> industry are going to have to make it worth it to the consumer to purchase the
> cd, and recieve
> everything that goes along with it, case, sleeve etc. etc. Whether this is
> achieved by a lower price,
> using dvd format to store more work, or whatever is for the industry at large
> to figure out.
> As far as indie labels go, however, i hope most people on the list and
> elsewhere will realize that
> the folks are not rich, they make music because they love to do it, and if you
> like their stuff, you
> should always support them by PURCHASING an album(as painfull as that may be).
> So.... whatever, take that as you will.
>
> cdin
>
>
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