Diana Potts wrote:
quoted 3 lines i wanted to stay silent on this b/c 313 just went through this.
> i wanted to stay silent on this b/c 313 just went through this.
>
> Ford isn't "exploiting" any one. This was done with Juan's consent
<snip>
just wanted to echo diana's comments. and this being posted on the idm list,
which initially grew out of an aphex twin list, i thought i should point
this out: years ago (maybe even 5?) aphex twin's music was being
used in commercials: i can remember the commercial for Pirelli in
particular because it won some awards. There are essentially 2
different kinds of music used in commercials:
a) unknown producers
who work 9-5 M-F and write "television music" for a living (and i'm
not knocking these people; they are many musicians who work in
the background and/or who have anonymous music-related dayjobs,
john tejada, for example, had/(has?) a dayjob doing sample cds; personally,
my dayjob is pding at the local campus/community radio station;
the bills *do* have to be paid, anyway, i'm offtopic); they (the unknown
producers)
are often asked to *imitate* certain songs/sounds/etc and they do
this because it is their job, and,
b) situations such as this with atkins
where a track such as atkins' is used in a commercial. i'd much rather
hear, personally, b): atkins' track in a commercial with atkins getting
paid and proper credit, than a) with a ford focus commercial where
someone who paid to make a track *like* atkins'. and, regardless
of how we feel about ford/cars/etc, i can speak from experience
re: an artists' music being used in commercials: i'm no atkins (far
from it), but my music has been used in radio ads, theatre, film,
documentaries, etc, and it is extremely flattering (and even gratifying)
to know someone wants to use *your* music (out of a myriad of choices)
as the music bed, for whatever it is worth (and i'm not talking money
here), instead of just some anonymous beat. tons of thought and money
is put into what music gets used in a commercial for a huge company
like ford. heck, mills said his biggest goal is to do soundtracks and he
did the metropolis soundtrack on his own (initially) because he just *had
to* do that kind of thing to satisfy himself. we shouldn't take
this for granted (artists we respect doing/having their music used
in commercials and/or doing soundtracks)
and we should feel proud that juan atkins' music is
used in this commercial and not a moby or fatboy slim or unknown.
not wanting to drag this out, just wanted to add my perspective.
pardon the rambling, i haven't been to bad yet (due to my "dayjob")
andrew "don't forget about the fundraising auction
on
http://techno.ca/cognition" duke :)
np minnie ripperton--adventures in paradise (1974/epic) not her best album
--
Cognition/Andrew Duke's In The Mix
3rd annual Fundraising Auction for CKDU
is now underway:
http://techno.ca/cognition
auction ends Wednesday November 29 at 12noon AST
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