On Thu, 1 May 1997, AFXmyMIND@aol.com wrote:
quoted 12 lines In the new issue of Alternative Press, there is a huge section devoted to
>In the new issue of Alternative Press, there is a huge section devoted to
>'electronia'. But it is not concerned about whether or not 'electronia' is
>the next big thing(like the spin and rolling stone stories), they basically
>introduce everybody to the music. They don't just cover the big names like
>oribtal and fsol niether: vibert,pusher, ed rush, uziq,photek,ect.. all have
>a little section devoted to them. They also have a little section about all
>the different record labels. It is the one of the first thing's ive seen
>about 'electronia' that covers it with some amount of integrity. Maybe this
>will help some people in america to realise that there is more to the music
>than the Prodigy. They didn't say much about aphex twin though; i think they
>did that because they had a two page article about him in the previous
>issue.
oh please! AP is trying to out-Detail "Details" - no more.
it's ridiculous. especially the way the pepper the 'usual suspects' with insider
info. and it still reeks of Payola. why are Sneaker Pimps included in 'notable
electronic artists' when the blurb about them is nothing but a thinly-veiled
slam of their music?! and it'll take more than a token mention of Ed Rush,
Boymerang, and Witchman for AP to regain it's 'cutting-edge' on the current
musical climate. and GusGus?! of all people to warrant a sidebar - while Vibert
and Paradinas are consigned to three-sentence passing mentions. could be because
4AD/Warner paid to bring all those journalists in the (cough, cough) 'scene' to
Iceland. hmm...
yes, there is more to electronica than Prodigy. but you wouldn't know it from
the AP article. Chemical Brothers... Orb... FSOL... same old boring suspects.
and the 'revamped/expanded' BPM section is basically still the same mix of
trip-hop comps and such which you read about everywhere. it'll take a more
convincing effort on AP's part if they're going to bring the 'real' electronica
to their (core) audience of Marilyn Manson fans.
trust me - i honestly tried to change things there. but they don't want them
changed. any effort to give props and support to the REAL electronic
revolutionaries was basically ignored or, worse, resented.
just $0.02 from behind the scene
GuerillaG2-G4/ gg