Re: [idm] So why was Plone dropped from Warp and not Mira Calix?
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c wrote:
quoted 5 lines you assume alot>you assume alot
>hhhmmm....do you work at warp and know what those folks think and why they
>signed her ? or any artist for that matter.....
>
>
You're right, I do assume a lot. But considering the bands that warp
has signed or nurtured during the last 2-3 years, they have usually
carried two traits: They've been proven signed artists in the past, and
they are of an exceptional quality. The lone exception to this has been
Chris Clark, who's talent and originality in tone, style and energy are
definitely deserving of the attention Warp gets, but if memory serves me
right, he came out of nowhere. Mira Calix doesn't exude these
qualities. Compare her with Warp's recent flirtations with Tortoise,
Prefuse 73, APC, Beans, Merzbow, and the like. Warp is quickly latching
into bigger markets and need to sell. Mira Calix has flair because
she's a rarity: a woman, let alone an attractive one, who makes
introvertedly abstract IDM music. Speaking from a marketing
perspective, this is money. Let's look at the target audience: nerdy
indie/rock/electronic males. I hate to tell you this, but marketing is
sexist. Marketing by definition has to put people in boxes and play the
stereotype game. This proven to make money, and the larger Warp gets,
in order to sustain themselves, they will need to rely more and more on
generalizations in their marketing tactics. While Warp may not even
internally admit this, I bet its certainly one of the factors into
keeping her around. I'd be curious to see how she's selling. And while
the self righteous subscribers here are too PC to admit it, because they
have penises and testosterone, it's an element in their mind.
quoted 3 lines so when an artist collaborates or has a co producer they are cheating ?>so when an artist collaborates or has a co producer they are cheating ?
>
>
In many ways, I believe so. I feel she was basically publishing her
"lessons" in recording and writing. Any normal artist would not have
this opportunity. Did she have a background as a producer before she
worked at Warp?
quoted 11 lines you should do PR for warp, see if they are hiring//....>you should do PR for warp, see if they are hiring//....
>someone commented earlier that lots of artists leave the list, i can
>certainly see why.
>Mira's credibility shouldnt be called into questioned, what Warp artist do
>you know would remix a
>relatively unknown artist simply because she liked the music, and was paid
>only in copies of a ltd ed 600 copy 7".......i am speaking from experience
>and direct dealings with her
>Mira Calix is a class act all around
>
>
I'm not saying Mira Calix is not a class act. And my calling her
credibility into question only really stems from her musical output,
which is what's really important, no? I feel there usually is a certain
quality level at Warp. After hearing Skimskitta, I felt like I was
listening to a demo album by a friend of mine who's been writing IDM for
merely a year. And I'm not just trying to pick on Mira Calix. Shit,
Brothomstates gives me the same feeling (another artist who should be
dropped to make room for better talent).
-mark
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