Because the entire world is not on the web.
If you want to market yourself exclusively to people who:
A. have access to a computer and
B. have an affinity to use computers for leisure
then you're fine.
But the entire world is not the relatively small sub-section of Europe and
Noth America that has reasonably easy and inexpensive access to computers
and the internet.
And we could extend the argument to other industries as well:
1. Why do people hire real estate agents to sell their home?
2. Why do people seek the advice of a banker for a loan when they could
arrange one over the phone?
3. Why do people trade in their cars to an auto dealership rather than
selling them from home?
People find convenience and expertise in the people in these (and hundreds
of other) professions. No, YOU don't have to use a label but don't discount
their appeal and utility to others.
----- Original Message -----
From: "svin" <svinrave@yahoo.com>
To: "Jeff/Ninja Tune" <jeff@ninjatune.net>
Cc: <idm@hyperreal.org>
Sent: Friday, January 17, 2003 1:18 PM
Subject: [idm] who needs labels?
quoted 16 lines i dont really know why i need labels if all you
> i dont really know why i need labels if all you
> need to produce and sell -
> is
> a)computer
> b)web
>
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