quoted 3 lines i think it's naive to simplify the relation between consumer and media>i think it's naive to simplify the relation between consumer and media
>so much. it's a 2 way transaction these days. we're not living in
>Marshall Mcluhan's universe anymore.
I'm not entirely sure that Marshall Mcluhan's universe said that either, so
much as those who have used Mcluhan's ideas to discuss a simplified consumer
and media transaction. Even his ideas on the newspaper collage involve the
necessary back and forth between the reader and the collage. It's the same
with advertising. 2-way, just like you've pointed out. Perhaps the only
moments when he could seem to be saying that the interaction is one way is
when he talks about the lack of direct interaction between the television
and the viewer at the very moment the viewer watches something. The viewer
doesn't really directly affect the programming as it's coming off the tube.
But whatever. I agree for the most part with the rest of what you've said,
just not this one statement.
Probably I just like Mcluhan too much. :)
cheers
Mark & Melissa
hellothisisalex
www.hellothisisalex.com / records.hellothisisalex.com
mp3s at www.raw42.com/cgi-bin/featuredartist.pl?artist=213
mark@hellothisisalex
---------------------------------------------------------------------
To unsubscribe, e-mail: idm-unsubscribe@hyperreal.org
For additional commands, e-mail: idm-help@hyperreal.org