You're just jealous...
quoted 123 lines From: Teknoguy <teknoguy@teknospace.com>
> From: Teknoguy <teknoguy@teknospace.com>
> Date: Mon, 22 Apr 2002 18:12:47 -0700
> To: IDM List <idm@hyperreal.org>
> Subject: Re: [idm] This month in Wired
>
> Interestingly enough, he says the same thing in this article. The article
> contradicts him on many points though, when talking to his sales and
> marketing people. Here's a couple key passages on this point-
>
> ============================================================
> It's no accident. Moby is a brand with two carefully crafted elements:
> The business ventures and the everyman musician who drives them.
> Like any proper hitmaker, Moby has incorporated commerce into his
> creative method. He sells his music to commercials and soundtracks;he sells
> his likeness - such as it is - to advertisers. Moby's successes on this
> score have been, in many ways, unprecedented. The dozen and a half songs on
> Play, for instance, have been sold hundreds of times for commercials, movies
> and TV shows - a licensing venture so staggeringly lucrative that the album
> was a financial success months before it reached its multi-platinum sales
> total.
>
> .......Moby offers a soft-focus view of how this all happened. "That was
> just, like, taking advantage of an opportunity," he says.
> "There was not strategy involved. They called us up and said, 'Can we use
> your song in this commercial?'"
> Moby's managers, Marci Weber and Barry Taylor, offer a decidedly
> different account. Even before the release of Play, with its record-setting
> run of commercially licensed songs, Weber says the strategy was core to the
> Organization.
> ..........Hundreds of phone calls and faxes later, all but one of the songs
> on Play had been "exploited," as music-publishing vernacular puts it.
> "Porcelain tinkled away for Bailey's Irish Cream and Nordstrom;"Find My
> Baby" was hooking hipster consumers for American Express.
>
> Wired Magazine 10.05 p90-94 (sorry for any typos)
> ================================================================
>
> So, in an effort for this magazine to show all the yuppies the incredible
> business man that Moby is, they laid down specifically what everyone knew
> for a long time- Moby is a no good sellout. Just looking at his musical
> history can show this. If you look at all of his music up until Play, its
> completely different (also very very bad). Play is an obvious attempt to do
> some sort of watered-down FatBoy Slim remake and sell records.
>
>
>
>
>
> ----- Original Message -----
> From: "Greg Clow" <greg@stainedproductions.com>
> To: "IDM List" <idm@hyperreal.org>
> Sent: Monday, April 22, 2002 10:04 AM
> Subject: Re: [idm] This month in Wired
>
>
>> At 12:08 PM 22/04/02, Teknoguy wrote:
>>> The Moby article was educational in that they explained exactly how
> Moby
>>> sold out. It turns out that every single song on that cd was licensed to
>>> some sort of advertisement or movie etc. It seems that the album was
>>> designed entirely to sell to the masses
>>
>> I don't think Moby specifically *intended* "Play" to be a crossover
> success
>> and a licensing bonanza. The album actually had a very long shelf life,
> and
>> took quite some time to build in sales and recognition.
>>
>> I saw an interview with him last year where he said that when he was first
>> approached for licensing tracks from the album to commercials and movies,
>> he was quite reluctant. But then one of the offers he rejected ended up
>> getting some studio musician to record a track that was
>> almost-but-not-quite the same as one of his tracks, so he figured "what
> the
>> hell" and signed some deals, partly to avoid such rip-offs to continue,
> and
>> partly because the album was getting little to no support from radio or
> MTV
>> (remember, he's on a major label in North America, so sales *matter*
>> whether anyone likes it or not).
>>
>> And most of the money that he's been making from those deals has been
>> donated to some extremely worthy causes, like environmental & animal
> rights
>> groups, so I think that the ends somewhat justify the means.
>>
>> I know that Moby has a pretty bad rep in the "underground" for being some
>> sort of sell out or phony. To me, "selling out" means changing your style
>> and recording music that you don't personally enjoy in order to sell lots
>> of records, and perhaps I'm naive, and I really don't think that Moby did
>> this. He's always jumped from style to style, and seems to dig a lot of
>> different types of music - he just happened to get lucky with "Play".
>>
>> Personally, I don't care for a lot of his music, and I thought he was a
> bit
>> of a joke when I saw him on the See The Light tour with Orbital and Aphex
>> back in the early 90s. But I still think that "Play" is an enjoyable
>> downtempo album even despite it's popularity, and I find his new single
>> pretty groovy in a electro-glam sorta way.
>>
>>
>> Greg
>>
>>
>>
>> :::::::::::::::::::::::::::::::: Greg Clow ::: greg@stainedproductions.com
>> ::::::::: concert & event promotions ::: http://www.stainedproductions.com
>> :::::: electronic music radio & reviews ::: http://www.feedbackmonitor.com
>> ::: electronic/experimental record label ::: http://www.pieheadrecords.com
>> ::::::::: 158 Close Ave. 2nd Floor ::: Toronto, Ontario M6K 2V5 ::: Canada
>>
>>
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>
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