I actually thought it was more music concrete...
but I doubt the majority of viewers are going to make that connection.
erik
state.music
quoted 52 lines From: "Anig Browl" <anig_browl@yahoo.com>
>From: "Anig Browl" <anig_browl@yahoo.com>
>To: <idm@hyperreal.org>
>Subject: Re: [idm] nike ad
>Date: Wed, 13 Jun 2001 02:48:58 +0100
>
>
>
> > That new Nike commercial with all the basketball dudes doing tricks is
> > totally IDM, man.
>
>Stop me if I'm horribly off-topic, but is that a good thing? It's not that
>I'm against IDM becoming more popular, or musicians making a living from
>selling a soundtrack to an ad. But when music gets commercialised, it
>usually seems to wind up getting sanitised as well as bigger labels try to
>find some easy formula for making big bucks in a consistent way.
>
>On the one hand, it may seem petty that people who've got into some
>'underground' music like IDM or techno or whatever don't want to be overrun
>by hordes of weenies who just had it handed to them on a plate by MegaCorp.
>And it's true that many artists who loudly proclaim that they would never
>sell out have never been asked to :-)
>
>But when an artist (or a genre) gets plucked out of obscurity by some large
>corporate concern and turned into the new 'big thing', there often follows
>a
>brief feeding frenzy as the competition tries to carve up the little market
>that has just been discovered and stake out their niches in it. For example
>there are a lot of small hip-hop labels that are just subsidiaries of large
>media companies, and they don't really contribute much. With that sort of
>sponsorship, a lot of bland, safe music gets released, and genuinely
>independent companies have to compete with the much larger promotion and
>distribution operations that the big-media labels can draw on.
>
>I hope this doesn't sound paranoid or reactionary, and I certainly don't
>want to discourage anyone from buying a good record, whoever releases it.
>It
>just seems to me that fashion is a very hungry beast, and after it has
>moved
>on there is often less for the small players/labels to get by on.
>
>Anig Browl
>
>
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