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From:
Chris Sattinger
To:
idm
Date:
Thu, 6 Feb 97 23:35:41 -0600
Subject:
Re: (idm) underground v mainstream
Msg-Id:
<32fabfea36ed008@mhub1.tc.umn.edu>
Mbox:
idm.9702.gz
Well this f*(&ing debate is raging over every corner of my view of the internet. Can I just say that there is more than two options ? Underground - bullshit, Rave is a bastard offspring of a formerly underground situation. Most of the artists in question are European and are not operating in an underground/rave context anyway. vs, Commercial - this is the only other option ? nothing or huge ? We are talking about an increase in sales of an artistically healthy genre(s) of music. The prospect of it going mega huge is completely irrelevant. Why is every one so obsessed that its going to be mega huge or its going to not happen at all ? Just chill and see what happens. "People will get it." vs. "No people won't get it." Some people do get it, some people have, more will. Why does this have to be debated so much ? but.... After Nirvana, nothing would surprise me. (or surprise the industry, and they are taking this into account right now) "grunge" was the fastest uptake of new images (clothes, hair etc.) in popular culture since the 60s flower power explosion. Everything else has been much slower. As Moby himself points out, Aphex has sold more. Rock has not stopped selling, it has merely slowed, stop obsessing about other people's demises. Its all about personality, thats what makes an artist popular. Not even image, pure personality. Performing an image is an artform, just ask Prince or Madonna. They do it well. The fact that the artists are descended from (some 10 yrs. ago at least) a dance dj based genre is irrelevant. The mechanics of popular culture remain the same. R&B is the biggest thing there is. Oh, except for Country ? R&B is electronic music. Michael Jackson is more techno-logicallicly advanced than Aphex Twin. Sports still sells more than all this crap !!!!! Monster Truck Pull sells out the sports stadium every time !!!! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Chris Sattinger new records coming on : Headspace (UK, feb) , Synewave(feb), Subvoice(Japan, feb), Sativae(?) NEW RELEASES - DISCOGRAPHY - INFO http://www.tc.umn.edu/nlhome/m082/satti002/ChrisSattinger.html US Techno House Business Resource : http://www.tc.umn.edu/nlhome/m082/satti002/DanceLabel.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~