I was disturbed a couple days ago to hear a song
from Christophe de Babylon's "If you're into, I'm out of it"
during a TV commercial - one of the commercials in the ad
campaign airing in the US called 'the truth'
(if you haven't seen this, basically they are supposedly
exposing 'the truth' about the tobacco industry and its evils.
check www.thetruth.com/tvspot/html/index.html,
its the 'danny' movie.)
Also recently I heard one of tunes from Logical progression 1
(I think it was Bukem's Demons Theme) in the background of that
Earth 2000 show that was on one of the major networks.
Since this is an increasing trend (use of underground
electronic music, to make adverts seem more trendy, I suppose)
I wonder if the artists / labels are getting ripped off here.
Debatably this exposure is a good thing, because more people are
hearing the music - but are they getting paid for this use?
I guess I don't really have a point to make (well, maybe the
point is that smaller independent labels need to watch their back
more often... like the whole UR - Sony crap), but anyone else have
comments? or notice other underground stuff on TV? etc?
Regards,
Aronne
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