Some facts about the techno-market:
- there are about 1000 to 1500 labels
- each month 300 to 500 12"es and 100 to 200 CD's are released (1994)
and here two examples of well known succesful german labels:
Sales of FORCE INC.:
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Sublabels: Mille Plateax, Intense, VirtualScience, Communism, Riot
Beats
sales per 12"/Maxi-CD/EP: 2500
sales per CD: 3500
profit for the label per sold 12": 1 DM / $ 0.66
profit for the artist per sold 12": 1 DM ( $ 0.66
profit for the label per sold CD-Compilation: 4 DM / $ 2.66
costs for Mastering, Cover, Gema for the label per 12": 500 DM / $ 333
Bestsold titles: Exit 100 "Liquid" (8000 EP)
N.R.G. "Feel the Fury" (14.000 EP)
Mike Inc. "New Jack City, Part 2" (Picture 12" and
Maxi-CD
together 10.000)
Sales of LOW SPIRIT:
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Sublabels: Bug, Fire, Urban, Peace
sales per 12"/Maxi-CD/EP: 2500 bis 7000
sales per 12"/Maxi-CD/EP on Fire Records: 10.000
sales per 12"/Maxi-CD/EP on Urban Records: from 20.000 upwards
sales per Longplayer-CD (Sampler or Album): 175.000
profit for the label per sold 12": 0.75 DM / $ 0.5
Bestsold titles: Marusha "Raveland" (200.000)
Marusha "Somewhere over the Rainbow" (600.000)
various Mayday-Compilationen (150.000 bis 200.000)
1994: 2 Mio. sold records, 20 Mio. DM / $ 13.000.000 sales volume
and low spirit cooperates with the major Polygram and is also active
in other areas of business like the regular Mayday-Rave.
all data are from the book:
Phillip Anz & Patrick Walder: Techno. Zuerich 1995, ISBN 3.908010.14.4