This is definately true... it surprises me when product pushers go to the extremities of music to woo the masses into spending money on their wares. Meanwhile, electronic music generally remains hidden otherwise. How else would someone who usually listens to Huey Lewis or Jimmy Eat World have heard stuff like Mum's "I'm 9 Today" (Microsoft), or Caustic Window (Pirelli Tires) ? I remember when I started hearing Drum and Bass and the like back around 96-97 and thinking that it was cool to hear it coming out of my TV and not my stereo.
Portis
p.s. what is most sad is that many of the largest marketing campaigns in the
past decade have taken more chances in their inclusion of music than what
the general population normally has access to on virtually every major radio
station and their standard rotation. i would be delighted if i could walk
into a safeway and hear nobukazu takemura pumped through the loudspeaker as
i trot down the produce aisle. mmmm...yeah...