I will have to agree, this list was flooded with the almost
elated cry of Biosphere and Richard James being launched into the toob,
for everyone to discover. But how many will learn from this?
The truth is, someone working for the Man has some decent tastes
in music. If I was creating music beds for advertisers, I would, of
course, work with music I liked rather than Kenny G's musical
clown-punching.
Is this going to help "our" genre of music, or will it hinder its
creativity? Will just the presence of IDM in the largest form of
mainstream entertainment water it down?
Truth is, it probably won't so diddley-squat for the artist
involved (probably, I said, I remember a very similar discussion about
Dead Can Dance's music used to sell luxury sedans) other than pay for the
next project, but that's the way of the industry. What we should watch
out for far more is the blatant acceptance of IDM as a viable market for
the US, when Mega-Comglomerates start selling the single nine months
after its initial release ("as heard on TV!"), well then the watering
down can't be too far behind.
This may tie in well with the signing of a major deal with U-ziq,
as I am eager to find out if the music suffers, or he keeps his elements
of creativity and the record company suffers. Seven records is quite a
few releases, and if you couldn't beleive hearing Biosphere hawking
Levis, just wait till you hear the Media/Adverising blitz dropped when
the record company decides it wants to make it's advance money back.
______________________________________________________________________________
Cameron psu00110@odin.cc.pdx.edu Blacksmith on the anvil in your ear
Electronica for the Jaded and Discerning
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
On Tue, 25 Apr 1995 des@anubis23.demon.co.uk wrote:
quoted 11 lines you know, i feel, uncomfortable at the convergence of televisual> you know, i feel, uncomfortable at the convergence of televisual
> advertising with certain forms of techno music. what's going down? the
> commercial mainstream assimilating the creative margins? imh-experience,
> where vast corporations buy (in/out) the credibility of young innovators,
> the process rarely offers prurient support. my greatest anxiety is that the
> music which energised our youth is now leading us into middle age. or do
> you teenager readers believe the aphex twin advertising pirelli is the apex
> of your generation's achievement? surely there's more to it than this..
> thoughts eagerly awaited. ciao, *des*
>
>