Martian, (newbie with something to say), writes regarding the mtv thread
,(attached):
quoted 1 line This seems to be true. MTV (US) has increased the time slots of their>> This seems to be true. MTV (US) has increased the time slots of their
premiere dance music video program AMP. While they have begun to put more
electronic videos into their rotation (as has been reported by billboard
and cmj list). However, I'm not exactly sure all of this mainstream exposure
is a bad thing. The important fact is that this intergration takes place on
the terms of the audience of and creative force behind the music. Isn't the
point to "share the vibe"? History has shown us that any musical trend
that is even the most remotely marketable --read profitable-- by the
capitalist musical purist will be co-opted by the mainstream. It's going
to happen if not today, tomorrow. Our focus should be on controlling the
cultural share of the music and making sure that this gets included in
the package. Hip Hop is strugglin' to start to do this --artist like De
la Soul, Juru the Damaja, The Roots and IDM favourite DJ Shadow. We can't
afford to start our struggle for the intellectual control of the future
direction of the music ten years after our music starts to break into the
mainstream. We must realize our goals Now.
All our brethen in Europe will tell you that MTV europe regularly has
been and continue to broadcast dance music in europe --where it is mainstream.
My belaboured point is Mainstream doesn't necessecarily mean Bad. The
negative influence of mass appeal is only there when the product and
the means to produce are taken out of the underground and put in the
grubby hands of record executive that care more about profits than
progression.
Let's not be musical elitist here....that the game of the purist
and industry folk. I rather bast in the plur , reflect and meditate. The more
that do it with me the merrier.
opinions?
btw--am i the only one who has issue with the term "intelligent" being
placed in front of genres to further sub divide them?
~\\\//~
(6 6)
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| E-mail: martian@usa.net |
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origins of a thread?
On Mon, 13 Jan 1997, Christopher William Niemitz wrote:
quoted 18 lines On Mon, 13 Jan 1997, afo wrote:> On Mon, 13 Jan 1997, afo wrote:
>
> > i feel somewhat discontent thinking that electronica (idm, techno etc.)
> > may be the next "grunge" of america...once (IF) electronica surfaces to
>
> it seems to be true. when i went to visit mum for the holidays
> (i don't have a tv, so i watch lots when i visit for
> the holidays, since there's also not much else to do)
> i saw "firestarter" by the progidy & "setting sun"
> by the chem. bros. more times than any other video
> in rotation on MTV (that is when they actually get around
> to playing videos...). I mentioned this to someone, who
> told me MTV is changing its format for '97 & going to
> play more electronica (apparently grunge has died, rap
> is on its last legs & "alternative" isn't anymore...)
>
>
>